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Purdue football’s reboot under Barry Odom drives 2025 ticket momentum

On3 imageby: Tom Dienhart06/27/25TomDienhart1
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(Krockover Photography)

There’s always hope. And Purdue fans seem to have plenty of it as a new football staff takes over in West Lafayette.

Despite coming off arguably the worst season in school history–1-11 overall, 0-9 Big Ten–Boilermaker fans are buying tickets at a good pace in hopes that the new Barry Odom regime can flip a losing script.

According to deputy athletic director Ken Halpin, Purdue already has sold 39,252 season tickets as of June 26.

“We are 2,900 short of matching last year’s season ticket sales numbers,” said Halpin.

“So, we are thrilled about the way that our fans have been responding.”

Student tickets are sold out, and 83 percent of last year’s season tickets renewed to go along with roughly 3,000 new season tickets. Ross-Ade Stadium has a capacity of 61,441.

“We’re tracking forward,” said Halpin. “We’re, revenue-wise, tracking even with year-to-date with this time last year.

“Our sales team knows that there’s going to be more work to do this year than ever before in single-game ticket sales. But they’re trained for that, and we’ve got a lot of talented sellers tackling that.”

Single-game ticket sales will start in mid-July.

Purdue opens the season with three home games, beginning with Ball State on August 30. In that stretch on September 13, USC comes to West Lafayette for the first time since 1976.

October’s home slate starts with a visit from rising Illinois on the 4th. Homecoming is October 25 vs. Rutgers, while national champion Ohio State invades Ross-Ade on November 8. The season ends November 28 with an Old Oaken Bucket prime-time battle vs. Indiana on Black Friday.

As 2024 was circling the drain with a season-ending 11-game losing streak, Purdue fans still kept showing up to the tune of averaging 59,887 in Ross-Ade Stadium. It was the highest average home attendance for the Boilermakers since the 2005 season. 

Season tickets sold out, including a record-breaking sell-out for student season tickets. And the season-opening game against Indiana State–the lone victory on the season–also drew the largest crowd since 2005, with 59,488 fans in attendance.

“Our average attendance last season, across the whole season, was 98 percent of capacity,” said Halpin. “We think for the season we had, that’s a number we are proud of.”

Fans can make new season ticket purchases here. Season ticket renewals for the 2025 season can be made here. And fans can learn about ticket mini-plans for the 2025 season here.

Purdue 2025 home schedule

Date, time networkOpponent
Aug. 30, noon ET BTNBall State
Sept. 6, 7:30 p.m. ET BTNSouthern Illinois
Sept. 13, 3:30 p.m. ET CBSUSC
Oct. 4 TBAIllinois
Oct. 25, noon ET TBARutgers (homecoming)
Nov. 8 TBAOhio State
Nov. 28, 7:30 p.m. ET NBCIndiana

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