Rhoback launches South Carolina line alongside LaNorris Sellers partnership

Rhoback is the latest company to announce an NIL deal with South Carolina quarterback LaNorris Sellers, who has been a popular athlete for businesses to work with on the local and national level throughout the offseason.

Sellers’ partnership with Rhoback comes in conjunction with the apparel company’s unveiling of its official University of South Carolina Licensed collection.

In celebration of that launch, GamecockCentral readers can currently get 20 percent off their first purchase at Rhoback.com by using the code SCAR20 at checkout.

Former South Carolina student-athletes Wesley Bryan and George Bryan IV are also partnered with Rhoback.

“We are proud to introduce our talented roster of Rhoback Athletes spanning both the professional and collegiate spaces,” the company’s website said. “As leaders both on and off the field, these athletes are true representations of the Crave Activity ethos and we couldn’t be more honored to join their teams.”

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Sellers, who is represented by Equity Sports, has also worked this offseason with companies like Dick Dyer & Associates, Midas, EA Sports, Under Armour, T-Mobile, Garnet and Black Traditions, Garnet Trust, and many others.

South Carolina’s second-year starting quarterback was a Freshman All-American and SEC Freshman of the Year last season when he completed 196-of-299 passes for 2,534 yards and 18 touchdowns with 674 yards and seven touchdowns on the ground.

He goes into his third year in Columbia as a Heisman favorite.

The Gamecocks are set to kick off their 2025 slate in the Aflac Kickoff Classic against Virginia Tech at 3 p.m. on Aug. 31 in Atlanta.

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