South Carolina quarterback LaNorris Sellers signed to Beats by Dre Beats Elite class NIL deal

Since 2023, Beats by Dre has entered the NIL space in a major way. Each year, the Apple-owned company that shares a name with legendary rapper and producer Dr. Dre has signed college football players to a Beats Elite class. The 2025 class will include a South Carolina football star.

On Tuesday morning, the company announced that Gamecock quarterback LaNorris Sellers would be part of the ’25 Beats Elite class. Sellers is one of nine players in this year’s class. He is also one of five quarterbacks. Though not part of the class, USC wide receiver Nyck Harbor also has an NIL partnership with Beats by Dre.

Sellers joins Ohio State Buckeyes safety Caleb Downs, Florida Gators quarterback DJ Lagway, Texas Longhorns EDGE Colin Simmons, Georgia Bulldogs running back Nate Frazier, Alabama Crimson Tide wide receiver Ryan Williams, Michigan Wolverines quarterback Bryce Underwood, Oklahoma quarterback John Mateer, and Oregon Ducks quarterback Dante Moore.

The University of South Carolina’s official social media profiles released a video featuring Sellers starring in a Beats ad. You can watch the video below.

Blocking out the noise. Dialing in the grind.#BeatsAthlete #BeatsElite | @beatsbydre pic.twitter.com/bkeLwMIMnf

— South Carolina Football (@GamecockFB) August 19, 2025

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Sellers’ new deal with Beats by Dre also includes custom South Carolina Gamecocks headphones, as featured in his ad. Shortly after the ad debuted, Sellers gifted the entire Gamecock team with custom South Carolina edition Beats.

Sellers, who is represented by Equity Sports, has also worked this offseason with companies like Rhoback, Dick Dyer & Associates, Midas, EA Sports, Under Armour, T-Mobile, Garnet and Black Traditions, Garnet Trust, and many others.

Last year, the Gamecock quarterback was the program’s first coaches-selected All-SEC performer at the position. He set a single-month program record with 16 touchdowns during a perfect November and put Carolina on the brink of the College Football Playoff.

Heading into his third season in Columbia, Sellers is a preseason All-American and a Heisman Trophy favorite. He and the Gamecocks will open the 2025 campaign in Atlanta’s Mercedes-Benz Stadium against the Virginia Tech Hokies on Sunday, August 31st.

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