This was what an AI search of Paul Dietzel's base salary showed when he was first at USC.

Freddie.B.Cocky said:

When Paul Dietzel signed a 10-year contract to become the head football coach and athletic director at the University of South Carolina in 1966, his base salary was reported to be exceeding $20,000 annually. [1, 2]
Per contemporary reports from The New York Times at the time of his hiring, his official compensation was expected to approach, but not exceed, the salary of the South Carolina Governor. [1]

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Traildust57 said:

No wonder NFL players flipped burgers in the off season in those days....

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18IsTheMan said:

He should give it all back for sticking us with "Step to the Rear".

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Traildust57 said:

$20,000 in 1966 is worth approximately $206,777.78 today. if one believes in super intel....

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Freddie.B.Cocky said:

When Paul Dietzel signed a 10-year contract to become the head football coach and athletic director at the University of South Carolina in 1966, his base salary was reported to be exceeding $20,000 annually. [1,

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catchandrelease said:

What would this be in todays dollars?

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Gamecock Jacque said:

They didn't flip burgers. They sold cars and insurance working at fan owned businesses.

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atl-cock said:

Today = October 2026.

It annoys me watching a video when the announcer states "and that's $xxx in today's dollars." What if I'm watching that video 5 years from now? Better to state something like "and that would be $xxx at the time this video was made, October 2026."

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Traildust57 said:

I think you received the point....

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bayrooster said:

$204,444 according to https://intodays.money/?amount=20000&year=1966

Or $206,778 according to https://www.usinflationcalculator.com/.

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