A better question from the C-J might be...

[the artist FKA zipp]

Why has the budget for men's basketball ticket revenue declined from $16.3 million in FY2018 to $10.1 million this coming year?

LINK

 

[the artist FKA zipp]

Net of ACC media payments to men's basketball, the overall revenue budget for those two years has declined from $26.1 million in 2018 to $18.7 million for 2023.

That's almost 30% and another "whoa" missed by the C-J...