Aaron Bradshaw...

Smeegs

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Penny Hardaway started taking away Aaron Bradshaw's NIL money to motivate him. "I fined him for being late, I fined him for violating our dress code, 3 grand here, 3 grand there... guess who started to put the effort in."


Coaches are prohibited from doing this. So basically Penny just blatantly admitted that he’s breaking the rules to the press.

Hmm … I wonder if the NCAA will do anything about it.
 

Smeegs

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Nov 19, 2025
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What rule says they aren't allowed to fine for violating team rules?
Coaches aren’t supposed to have any control over the distribution of NIL money after the ink on the contract is dry. They can’t make it contingent on subsequent performance or internal team rules.

He can bench him, suspend him or even kick him off the team under the rules. But he can’t cut off the NIL money already contractually promised to him.

At least that’s my understanding of how it works.
 

TotheMoon88

Junior
Apr 12, 2024
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Coaches aren’t supposed to have any control over the distribution of NIL money after the ink on the contract is dry. They can’t make it contingent on subsequent performance or internal team rules.

He can bench him, suspend him or even kick him off the team under the rules. But he can’t cut off the NIL money already contractually promised to him.

At least that’s my understanding of how it works.
He didn’t cut off any NIL from him, he just fined him
 

Anony Moose

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Dec 2, 2025
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Coaches aren’t supposed to have any control over the distribution of NIL money after the ink on the contract is dry. They can’t make it contingent on subsequent performance or internal team rules.

He can bench him, suspend him or even kick him off the team under the rules. But he can’t cut off the NIL money already contractually promised to him.

At least that’s my understanding of how it works.
It can be contracted in NIL deals and collectives that players contract to being fined/payments withheld for certain off court behavioral issues. This would certainly fall into that category it appears to me.

If there was a violation, I would imagine that concern would be getting some media attention.
 

Old Blue Fart

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Mar 23, 2014
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I have no clue about the rules regarding this issue but I stand with the coach.
I just think the whole NIL is one sided and those who are putting up the money for this really has no say after they give up the cash.
I agree to a point about a player getting something in return if their name or likeness is used in someone else making money off them, but giving a kid a chance for a free education when others have to go deep in debt to get that same education, well that should account for something.

If you want to go to the NBA, then go. But if you are getting paid then like everyone else who works for a paycheck, you should be held accountable when you fall below expectations.
 

Btoddisabish

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Sep 11, 2025
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I dont care if its the rules or not its the right thing to do to get ahold of these entitled millionaire teenagers. Kids like Aaron Bradshaw and Brandon Garrison have become millionaires playing a sport theyre not even good at. They should be thanking God every day that they were born as tall as they were. If either were 6'2 they are working at Dairy Queen
 

Smeegs

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Nov 19, 2025
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He didn’t cut off any NIL from him, he just fined him
And where do you think that fined money comes from?

There’s nothing authorizing college coaches to “fine” players thousands of dollars this way. And there’s nothing obligating Bradshaw to pay it. Hence why we’ve never seen this done before at the college level.

I think Penny is probably just blowing smoke out his *** with that comment, and the alleged fines were never actually given or paid.
 

Skyguyb27

All-American
Feb 12, 2008
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Coaches aren’t supposed to have any control over the distribution of NIL money after the ink on the contract is dry. They can’t make it contingent on subsequent performance or internal team rules.

He can bench him, suspend him or even kick him off the team under the rules. But he can’t cut off the NIL money already contractually promised to him.

At least that’s my understanding of how it works.
It’s not NIL money he is directly fined with but what goes in his pocket and out of his pocket are essentially the same dollar bills.
 

TFCat11

All-American
Mar 25, 2019
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So, I'm 99% sure what he just admitted to is a violation. NIL cannot be tied to performance. He tied it to his performance.
Unless it was agreed upon in their contracts.

Or he’s just lying. Probably the former.
 

KyKevin

All-Conference
Dec 28, 2021
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So, I'm 99% sure what he just admitted to is a violation. NIL cannot be tied to performance. He tied it to his performance.


When your 4-6 Penny don't give a s..t, and his team played hard against Vandy, just came up short.
I hope Ky plays as hard as Memphis did trying to take Vandy out at home. It was a fun game to watch. Lots of effort, what we want to see from Ky Saturday 🥳
 
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Smeegs

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It’s not NIL money he is directly fined with but what goes in his pocket and out of his pocket are essentially the same dollar bills.
Can you cite a single other example EVER of a college coach successfully fining a player this way?

If it’s supposedly legal, then don’t you think someone else would’ve tried it before now?
 

ZaytovenCat

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Can you cite a single other example EVER of a college coach successfully fining a player this way?

If it’s supposedly legal, then don’t you think someone else would’ve tried it before now?
Players just started making money the last few years. I’d bet money Penny isn’t the first to do. Just to first to admit to it.

The player can pay the fine or sit.
 

Artlaibesghost

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Nov 30, 2022
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This is not permissible under NCCA rules. Penny wants to bench him fine, if he wants him to run stadium stairs fine.He cannot assess a monetary fine on a college player under ANY circumstances. It may sound d good to fans but that's just not the way it works.Even if a " fine clause" was in his NIL contract it would still violate NCAA statutes.
 

Smeegs

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Players just started making money the last few years. I’d bet money Penny isn’t the first to do. Just to first to admit to it.

The player can pay the fine or sit.
So who do they pay it to?

Certainly the coach doesn’t get to keep it, that would be insanely corrupt. And his money didn’t come from UK itself, so the Uni doesn’t have much right to demand he give his money to them. Instead, it comes from a whole bunch of private individual donors, so is he supposed to track down them all down to give each an allotted share of the fine?
 

Smeegs

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Nov 19, 2025
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This is not permissible under NCCA rules. Penny wants to bench him fine, if he wants him to run stadium stairs fine.He cannot assess a monetary fine on a college player under ANY circumstances. It may sound d good to fans but that's just not the way it works.Even if a " fine clause" was in his NIL contract it would still violate NCAA statutes.
Thank you. I’m surprised how many posters here don’t seem to understand this.

Maybe the rules should be changed, and it should become legal to impose these fines. But right now it’s not legal.

Penny is full of ****. Maybe he threatened to impose fines, presuming Bradshaw would be too dumb to know he can’t actually do it. But there’s no way he’s actually been paying Penny “3 grand here, another 3 grand there” fines this season.
 

RobEStacy

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May 21, 2007
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Once again.... Rev share money, the coach most certainly can.... Rev share and NIL is just being called NIL by everyone, when they are two separate pools of money... He can't do that with NIL... Rev share, depending on how the contract is written... They most certainly can.
 

*Fox2Monk*

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Penny Hardaway started taking away Aaron Bradshaw's NIL money to motivate him. "I fined him for being late, I fined him for violating our dress code, 3 grand here, 3 grand there... guess who started to put the effort in."


I actually agree with this. Treat them like pros, they make so much money. Fine them 10k for missing practice, or being late, or missing team meetings. Fine them for not giving effort.
 

*Fox2Monk*

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So, I'm 99% sure what he just admitted to is a violation. NIL cannot be tied to performance. He tied it to his performance.
So? Everyone is doing it and they will take it to a liberal court and it will be struck down. Until we get concrete federal rules regarding it all, it’s worthless to follow any rules. Who is gonna enforce them?
 

*Fox2Monk*

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And where do you think that fined money comes from?

There’s nothing authorizing college coaches to “fine” players thousands of dollars this way. And there’s nothing obligating Bradshaw to pay it. Hence why we’ve never seen this done before at the college level.

I think Penny is probably just blowing smoke out his *** with that comment, and the alleged fines were never actually given or paid.
There’s nothing preventing them from doing it either. Who is gonna do anything about it? Nobody.
 
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Skyguyb27

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Can you cite a single other example EVER of a college coach successfully fining a player this way?

If it’s supposedly legal, then don’t you think someone else would’ve tried it before now?
I don’t have access to every coach and university and player historically to give you percentages. But I am sure there is a first for everything.
 

Skyguyb27

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This is not permissible under NCCA rules. Penny wants to bench him fine, if he wants him to run stadium stairs fine.He cannot assess a monetary fine on a college player under ANY circumstances. It may sound d good to fans but that's just not the way it works.Even if a " fine clause" was in his NIL contract it would still violate NCAA statutes.
It may not say it’s permissible but does it say it’s not permissible clearly?
 

Anony Moose

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Dec 2, 2025
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And where do you think that fined money comes from?

There’s nothing authorizing college coaches to “fine” players thousands of dollars this way. And there’s nothing obligating Bradshaw to pay it. Hence why we’ve never seen this done before at the college level.

I think Penny is probably just blowing smoke out his *** with that comment, and the alleged fines were never actually given or paid.
Talk about telling us you know nothing of contract without saying it.
 

Anony Moose

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Dec 2, 2025
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This is not permissible under NCCA rules. Penny wants to bench him fine, if he wants him to run stadium stairs fine.He cannot assess a monetary fine on a college player under ANY circumstances. It may sound d good to fans but that's just not the way it works.Even if a " fine clause" was in his NIL contract it would still violate NCAA statutes.
It is though. Otherwise, can you show us a rule where it's not allowed to be contracted as part of their NIL?
 

Anony Moose

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Dec 2, 2025
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Thank you. I’m surprised how many posters here don’t seem to understand this.

Maybe the rules should be changed, and it should become legal to impose these fines. But right now it’s not legal.

Penny is full of ****. Maybe he threatened to impose fines, presuming Bradshaw would be too dumb to know he can’t actually do it. But there’s no way he’s actually been paying Penny “3 grand here, another 3 grand there” fines this season.
Lol, you're the one who seems confused. It's 100% legal as long as the player agrees to contractually with their NIL and not directly with the school.

Like, you're literally on a device connected to the internet. Did you think maybe you could research this and educate your ignorant ***?
 

BlueBloodKyFan73

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So? Everyone is doing it and they will take it to a liberal court and it will be struck down. Until we get concrete federal rules regarding it all, it’s worthless to follow any rules. Who is gonna enforce them?
Exactly so why should we play by the rules
 

Smeegs

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Nov 19, 2025
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Lol, you're the one who seems confused. It's 100% legal as long as the player agrees to contractually with their NIL and not directly with the school.
You can keep claiming this, but you’ll still be wrong. Under current NCAA rules, coaches have no authority to impose these sort of monetary fines (especially since the players’ money isn’t coming from the university itself). What’s specified in an NIL contract does not override the school’s obligation to comply with NCAA rules.

That’s why you can’t cite a single prior example of a coach ever doing this before. It’s simply not presently allowed.

Not sure why Penny made this comment. Maybe he was just joking or messing with us, or maybe he’s too dumb to know better. But the rules don’t permit him to do what he claims he’s done.
 
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Anony Moose

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Dec 2, 2025
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You can keep claiming this, but you’ll still be wrong. Under current NCAA rules, coaches have no authority to impose these sort of monetary fines (especially since the players’ money isn’t coming from the university itself). What’s specified in an NIL contract does not override the school’s obligation to comply with NCAA rules.

That’s why you can’t cite a single prior example of a coach ever doing this before. It’s simply not presently allowed.

Not sure why Penny made this comment. Maybe he was just joking or messing with us, or maybe he’s too dumb to know better. But the rules don’t permit him to do what he claims he’s done.
Cite this rule that says collectives can't implement contract fines with players based on behaviora/rule issues. I'll wait!

So if something has never been reported in the news before it's never happened?
 

BlueSince92

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Some people are saying a coach can kick a player off the team but can’t fine him.

If a coach can kick a player off the team, then a coach can certainly say, “You violated team rules so I’m kicking you off the team. Or hand over three grand to show you’re committed to becoming worth keeping at your cost and I’ll think about giving you another chance.” Any difference is terminology and meaningless imo. (Even if the rules really were written to say coaches can’t fine paid players for violations of team rules, which sounds fishy to me.)
 
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