As a lifeliong UK football and basketball fan, this change will have major effect on what our teams will look like going forward. Our athletic director has a philosophy of trying to be as best we can be in every sport. This will be his undoing, in my opinion, once the new rules go into effect. The schools at the top of their pecking orders in respective sports are going to make decisions to swing for the fences in those areas. You will see football schools like Alabama, Georgia, Michigan, Ohio State, Oklahoma, etc go all in on massive NIL funding for football. You will see basketball schools like Indiana, North Carolina, Duke, Louisville, etc. go all in on basketball. We will be left deciding if we are truly a basketball school — if we are, we will have to go all in because the other basketball schools will. NIL will always cost more in football but you will probably have to pay double NIL for each basketball contribution due to Title IX. The fan base coming to reality about what type of school we are will either allow us to be average at everything going forward, or great at basketball. I wish it wasn’t so but I don’t see another option.