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Big 12 sets record distribution revenue (wow)

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wbgvwbgv

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It was a record day for the Big 12.

Conference commissioner Bob Bowlsby announced the league brought in about $252 million of distributable revenue on Friday. It’s the most in conference history.

The average Big 12 full share was $25.6 million, according to Bowlsby. Newer league members received lower payouts. TCU received $24 million and West Virginia $23 million.

Big 12 programs received a then-record payout of $23 million last season.

The figures do not include third-tier rights that each institution controls.

http://amestrib.com/blind-side-blitz/big-12-sets-record-distribution-revenue

 
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wbgvwbgv

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WVU's third-tier rights contract with IMG


MORGANTOWN, W.Va. – West Virginia University officials announced today a broad partnership with IMG College designed to bring new national and corporate support and brand recognition to the University’s athletic program. The agreement is effective with the 2013-14 academic year.

The 12-year agreement, guaranteed to pay to WVU more than $80 million over 12 years, plus revenue-sharing opportunities over the length of the partnership, includes management of local game broadcasts and coaches’ shows for radio and television; publications such as media guides and schedules; digital platforms including social media and web sites; corporate sponsorships; at-event promotions and game day hospitality; stadium and venue signage including scoreboards and ribbon boards; and advertising in university-owned and leased athletic facilities.

WVU retains some existing sponsorships with corporate entities such as athletic apparel and footwear, health care, financial services and pouring rights.

“It was time for WVU Athletics to grow our multimedia and sponsorship sales, especially with our recent move to the Big 12 Conference,” said Director of Athletics Oliver Luck. “With the resources, services and proven track record that IMG College brings, WVU now has the opportunity to expand its revenue base by engaging new national sponsors while building our athletic and university brand. I’m extremely pleased with this move.”

"West Virginia athletics under the direction of Oliver Luck has done a great job building its corporate partner program, and we're thrilled to add our resources to expand on these efforts," said Ben Sutton, president of IMG College. "West Virginia is one of last major schools to handle multimedia and sponsorship sales in house. The university's decision to entrust IMG to grow its sponsor and revenue base while building the school brand continues to validate IMG's collegiate services and burgeoning national marketing platform."

http://www.wvusports.com/page.cfm?story=23722&cat=exclusives
 
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wbgvwbgv

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The Big 12 allows its schools to negotiate their own media deals for what’s called third-tier rights. That revenue isn’t included in what the Big 12 sends each school.

Texas receives an additional $15 million from its agreement with ESPN and the Longhorn Network. West Virginia’s deal with IMG is expected to generate $6.6 million. Oklahoma and Kansas have deals that also pay them a similar amount to West Virginia. Other schools have agreements for third-tier rights that provide $2 to $3 million annually.

The SEC payout includes third-tier games. It swelled significantly because of last August’s debut of the SEC Network.

Big 12 commissioner Bob Bowlsby said: “A couple of our schools (compared to the SEC) are well over that with the money we give them and what they earn (with third tier rights).”

http://collegesports.blog.statesman.com/2015/05/29/big-12-will-share-record-revenue/#__federated=1


If WVU had received a full portion of the Big 12 payout ($25.2 million) plus what we were estimated to get from the 3rd-tier IMG contract ($6.6 million), WVU might have been one of those Big 12 schools getting more than the SEC payout this year. I guess it is hard to calculate because there are a lot of factors, but it shows that we are in a great financial position for years to come. And next year WVU finally starts receiving 100% of the Big 12 payout.
 
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MSC_rivals460432

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wbgvwbgv said:
The Big 12 allows its schools to negotiate their own media deals for what’s called third-tier rights. That revenue isn’t included in what the Big 12 sends each school.

Texas receives an additional $15 million from its agreement with ESPN and the Longhorn Network. West Virginia’s deal with IMG is expected to generate $6.6 million. Oklahoma and Kansas have deals that also pay them a similar amount to West Virginia. Other schools have agreements for third-tier rights that provide $2 to $3 million annually.

The SEC payout includes third-tier games. It swelled significantly because of last August’s debut of the SEC Network.

Big 12 commissioner Bob Bowlsby said: “A couple of our schools (compared to the SEC) are well over that with the money we give them and what they earn (with third tier rights).”

http://collegesports.blog.statesman.com/2015/05/29/big-12-will-share-record-revenue/#__federated=1


If WVU had received a full portion of the Big 12 payout ($25.2 million) plus what we were estimated to get from the 3rd-tier IMG contract ($6.6 million), WVU might have been one of those Big 12 schools getting more than the SEC payout this year. I guess it is hard to calculate because there are a lot of factors, but it shows that we are in a great financial position for years to come. And next year WVU finally starts receiving 100% of the Big 12 payout.
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The greatest thing about our situation with the big 12 is that they let us do our own media deal. No shortage of money in Morgantown.
 
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