There are and have been several teams in the ACC with small stadiums ( UVA, GA TECH, DUKE, N Carolina) that have been in the league for years and aren't expanding because of freaking Notre Dame.
You people are so Fn dense sometimes.
Why Expand?
It's not exactly rocket science, folks...you do it for two primary reasons:
1) increase program revenue, and
2) grow program support
To think Louisville is embarking on a major expansion project simply for stadium capacity bragging rights, is asinine, and non-sustainable. One thing that Jurich has "always done, and done extremely well," is maximize revenues for his department, while creating, maintaining, and expanding facilities whenever the above two listed criteria can be met. You simply don't make an expansion decision based upon % capacity of actual people that show up, nor do you spend lots of $$ to "not" meet the above-listed objectives. That's reckless spending, and not something Jurich has done. Past expansion & building projects under his watch have produced favorable results for the Athletic Department because proper due diligence has been exercised in the areas of planning, financing & feasibility study.
Nobody likes the view and/or perception of thousands of empty seats against opponents of "lesser" attraction when a sector of the fan base decides not to attend for whatever reason, the casual customer (which Jurich has been very successful tapping into while growing the fan base), but there are inherent advantages that go along with that negative. Obviously, if you're selling the product, and expanding the market of the entities sending $$ to your program, then you're growing, and the desire for expansion exists. And if new created debt obligation can be effectively paid down with the new revenue streams, then the endeavor becomes feasible. Again, it's not exactly rocket science. And if he were making expansion decisions based on what some of you claim, then he would be making critical financial mistakes and he wouldn't be employed very long.
There's been a great deal of $$ and time spent on the feasibility aspect of this project. I'm sure it wouldn't be advanced if adequate evidence of financial viability didn't exist, and I'm sure those financial projections will be converted to solid commitments before the first shovel ever penetrates the subsurface.