The program wouldn't do the NIL work at NU or anywhere, it would be done by the NIL agency, boosters, and participating businesses themselves.It’s going to be an important marketing tool. You can’t achieve either optimal reach or frequency when your communications aren’t on public platforms.
I know we have a rifle shot approach to recruiting in general. But if we’re going to expand our appeal, I believe more “customers” have to know more about our brand.
I think the state of Illinois’ NIL restrictions are also a hurdle other states don’t have, so the program’s lack of public visibility may be primarily due to that.
I agree the state law is an issue, I'd like to learn more by reading that Trib article, but I don't have a subscription.