Can Fitz pull a Barnett?

AdamOnFirst

Senior
Nov 29, 2021
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It’s going to be an important marketing tool. You can’t achieve either optimal reach or frequency when your communications aren’t on public platforms.

I know we have a rifle shot approach to recruiting in general. But if we’re going to expand our appeal, I believe more “customers” have to know more about our brand.

I think the state of Illinois’ NIL restrictions are also a hurdle other states don’t have, so the program’s lack of public visibility may be primarily due to that.
The program wouldn't do the NIL work at NU or anywhere, it would be done by the NIL agency, boosters, and participating businesses themselves.

I agree the state law is an issue, I'd like to learn more by reading that Trib article, but I don't have a subscription.
 

Zootcat

Redshirt
Nov 17, 2008
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The program wouldn't do the NIL work at NU or anywhere, it would be done by the NIL agency, boosters, and participating businesses themselves.

I agree the state law is an issue, I'd like to learn more by reading that Trib article, but I don't have a subscription.
I understand your first point, and agree with it. However, the preceding discussion was regarding public knowledge of our NIL "strategy," which, if we could be more open about it, would make my point, even if the school isn't the source of the program. And, compared to other states' programs, we appear to be at a disadvantage.

I don't think the Trib's article had a revelation, but it made a pretty clear statement about the IL state requirement. I'll have another look, and see if I can summarize.
 

Zootcat

Redshirt
Nov 17, 2008
1,115
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The program wouldn't do the NIL work at NU or anywhere, it would be done by the NIL agency, boosters, and participating businesses themselves.

I agree the state law is an issue, I'd like to learn more by reading that Trib article, but I don't have a subscription.
Direct quote from the article - "The message that made its way through athletic departments in Illinois after the NIL laws passed was clear: Schools cannot help facilitate NIL deals for students."

Seems pretty cut and dried. So, no wonder the school isn't communicating much. My point about the brand would still apply if acceptable parties promoted an NU student athlete program. I just don't know whether there's much appetite for it.
 

AdamOnFirst

Senior
Nov 29, 2021
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Direct quote from the article - "The message that made its way through athletic departments in Illinois after the NIL laws passed was clear: Schools cannot help facilitate NIL deals for students."

Seems pretty cut and dried. So, no wonder the school isn't communicating much. My point about the brand would still apply if acceptable parties promoted an NU student athlete program. I just don't know whether there's much appetite for it.
I agree with and appreciate your responses, I’m just trying to draw distinctions between conversations around the coaches’ recruiting strategy and choices to share information about the team versus information around the NIL situation.
 

Deeringfish

Senior
Jun 23, 2008
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Direct quote from the article - "The message that made its way through athletic departments in Illinois after the NIL laws passed was clear: Schools cannot help facilitate NIL deals for students."

Seems pretty cut and dried. So, no wonder the school isn't communicating much. My point about the brand would still apply if acceptable parties promoted an NU student athlete program. I just don't know whether there's much appetite for it.
"Schools cannot help facilitate NIL deals for students."

That could be a tough hurdle, but is also kind of vague. Taken strictly it would prohibit a school from providing a list of recruits to any outside party or giving contact info to recruits of organizations that could be potential sponsors.
But "facilitate" could also mean act as an agent; making contacts, putting together deals and preparing contracts.

Either way, the school would do well to not draw unnecessary attention to the limits of their involvement.
 

Purple Pile Driver

All-Conference
May 14, 2014
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"Schools cannot help facilitate NIL deals for students."

That could be a tough hurdle, but is also kind of vague. Taken strictly it would prohibit a school from providing a list of recruits to any outside party or giving contact info to recruits of organizations that could be potential sponsors.
But "facilitate" could also mean act as an agent; making contacts, putting together deals and preparing contracts.

Either way, the school would do well to not draw unnecessary attention to the limits of their involvement.
Lol, why? The toothless NCAA isn’t going to do anything either way. Pretty much anything goes now.