It would help quite a bit if the rest of the SEC (and nation) looked at basketball like we did. We're like the kid that doesn't get picked for kickball at lunch time but we can climb the hell out of the monkey bars so we get to be excited about being great at something that basically no one else cares about.
It's true that cfb is bigger than cbb by a good margin, but the tournament in March is the highest non-NFL ratings draw/advertising budget sporting event in the country every single year.
So while it doesn't have the year-round appeal of cfb, some of the fb board regulars act like we're talking about women's gymnastics, which is silly.
Hell, even outside the tournament, when UK plays a good opponent, the national ratings are only topped by football games.
And the other thing I'd mention is that
everything is regional in some way. Most people kind of live in like-minded bubbles and imagine that their interests are bigger deals than they are.
I live in Boston and have spent time in NYC - basically
nobody gives a damn about college football in the Northeast. Seats at sports bars for all the bowl games are easy to find, with only small clusters of expats smattered about.
And on the flip side, people from this corner of the country wouldn't believe how little the average Kentuckian cares about MLB.
And guys from the northern midwest/Canada feel the same way about the NHL.
In India, you have a billion people for whom cricket is the
entire sporting landscape.. yet they are one of just a handful of countries that even plays it seriously. And nobody outside the US gives a damn about the NFL.
So really, you can sit there and downplay just about anything that someone enjoys unless it's international soccer. And I don't want to watch soccer.
I enjoy watching CFB and CBB, whether it's 12 million people watching a high level cfb game (~4% of the US population) or 6 million people watching a high level CBB game (~2% of the US population) or 20-25 million people watching a CFB playoffs or Final 4 game (~7-8% of the US population).
At the end of the day, you like what you like.