This scandal has uncovered a simple fact Nike and to a lesser extent shoe companies had too much control in college basketball. They controlled where the elite players went to school. This has always been the case once Nike got into the game, but no cared how they were doing it. This scandal shows how Nike, thanks to Adidas, was doing it.
It really has a mob infrastructure with the Nike being the Godfather, schools/coaches being the business owners needing protection, the NCAA being the police/politicians and the media on the take. They all received money from Nike which kept everyone in line.
Now that the curtain has been pulled back the NCAA will have to do something, but when all your member institutions are on the take I am not sure what really can be done. Bilas is correct no one cares and historically not cared about these kind of scandals because it isn't a social issue. Family and kids getting money that need it. Flip the face of the scandal from Bowen to Zion I think the reaction would have been much different.