ESPN+ doesn’t address the problem of people of who cut the cord and never watch sports. That’s what’s hurting ESPN.
My grandmother has cable and has never watched ESPN a day in her life, yet ESPN still collects $120 per year from her. If she cuts the cable, ESPN is losing that money and she’s never going to sign up for ESPN+.
That’s ESPN‘s problem and there isn’t an easy way for them to fix that. For ESPN+ to make up the gap, they’d have to charge a ridiculously high monthly fee to make up for the lack of revenue subsidy from non-sports watchers. So again, it’s a problem with cord cutting and ESPN’s business model. It has nothing to do with their politics.
I think you may be oversimplifying.
Yes, ESPN is clinging to legacy deals with cable/satellite companies that generate billions per year in revenue. That keeps them from breaking away with a completely stand alone service. They have too sweet of a deal already.
Cord-cutting is costing them, but how much? They currently have around 75 million subscribers scattered across cable, satellite, and streaming services like YouTube TV and Hulu+ Live TV.
Let’s say at around $100 per subscriber, they are losing close to $400 million per year with a 5% drop in subscribers.
However, not all cord cutters are leaving the fold completely. Many migrate to streaming services that also include ESPN. Even still, that $400 million number is probably decently close.
How to make that up? For starters, ESPN+ has crossed 20 million subs and now generates around a billion dollars per year from ad revenue. Nice chunk of change.
Speaking of ad revenue - that’s the point where I feel like your argument falls apart a bit. What drives ad revenue? Eyeballs. What drives eyeballs? Quality content.
Seems pretty clear that live sports are carrying most of the water here. What about the other programming? That’s the part where politics may or may not play a role.
My point is that it’s overly simplistic to categorically rule out politics playing a role in reduced eyeballs, leading to reduced ad revenue for some portion of ESPN’s programming.
The revenue loss from cord-cutting is somewhat out of their control, but it’s also been a known entity for years, and is largely baked into all of their modeling. As I’ve pointed out, one of their solutions (ESPN+) already generates a billion a year. They are hardly helpless.
Producing quality content outside of live sports to drive ad revenue has been another big part of their strategy. Some would argue that they’re failing in this respect, and costing themselves money in the process.