This is about as bad timewise as the KU vs. OK ST game was on Tuesday night. That game went way over before the Duke/Miami game on ESPN2.
I will note to everyone...ESPNnews is not an option today for our game. They have games on already and will not cut from those to our game, no matter how crappy the teams they are showing are by comparison to UK.
I guarantee the cost of an ad during the last TV timeout of a game immediately prior to a UK game costs the same as if it were in the actual UK game itself. All about the money.