ESPN writer, Bill Connelly, talks Louisville.

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Heisman
May 29, 2001
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He is an admitted football nerd who developed the SP+ rankings. SP+ takes into account offensive explosiveness, finishing drives, efficiency, field position, and turnovers. Here he shows Louisville's SP+ history:

Here's his outlook for 2020, should there, fingers crossed, be a season:

His words: "In the 2010's, Louisville fielded two of the funnest QBs ever, joined a P5, and hired Bobby Petrino for a SECOND time. Louisville: never boring."
 
Jun 13, 2001
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Never boring.

That’s actually key to building the program. If Louisville football is always worth watching, then people will watch on TV and the brand continues to build.