Best play call was my Paterno versus Michigan. We needed a touchdown to win. Had the ball on the 1 or 2 yard line with a first and goal. Tried 3 attempts up the middle with very little success. We called time out; announcers prognosticated a run to long side of the field. After game, Michigan players stated that they were expecting a run to the outside. Our QB came back in the huddle and called the play, several players shrugged their shoulders, namely, our left guard and center. Well we ran the play --yes -- it was a run up the middle that was stopped by the players the left guard and center were supposed to block. Michigan won. Paterno was vilified for the call. JVP called the correct play -- his players, left guard & center, left him and their teammates down by missing their blocks.
The best play is not always successful for a myriad of reasons.