So you agree with me?
FYI it isn’t just Brown Forman even though they made the news. Most distilleries are about to be laying off and their employees are aware it’s coming.
And yes the reason given is the tariffs.
Correct. Agreed.
MGP (flooded the market) was selling their barrels at a much lower rate to brokers then they were directly selling out of their warehouse. It wasn’t adding up. These guys supply about every blended bottle sold.
Now you got craft guys, that are not legacy, like BBC/Green River, New Riff, Still Austin, Sagamore… that are pumping out product that is
really good.
The middle tier bourbon & rye product has so much competition that the sale value has plummeted.
Buffalo Trace / Sazerac doubled their capacity and are pumping out liquid. They can’t hide behind Elmer T Lee & Blanton’s anymore as a ‘rare’ product… low age and low ABV. GFY. So, they are inventing rare releases like W18, and those .375s of antique LEs that are hot garbage.
People can blame Trump for a lot of things, but the bourbon bust was coming for a long time as you say. The thing is the long game.
Barrel Proof, high aged, well-balanced juice will always demand a premium.