Toggle sidebar

How would you market Penn State?

BobPSU92

BobPSU92

Heisman
Aug 22, 2001
41,032
30,090
113
“I wouldn’t“ is a reasonable answer. o_O

I ask because of the following news today:


From the article:

”UNIVERSITY PARK, Pa. — Rick Ayers, chief marketing officer and assistant dean for strategic communications in Penn State’s Smeal College of Business, has been named the University’s new associate vice president for marketing, effective Nov. 6.

Following a national search, Ayers succeeds Tracy Powell, who joined Drexel University as senior vice president of marketing and communications in October 2022.

Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

More blah-blah. By the way, I love how Penn State conducts a NATIONAL. SEARCH. o_O and almost always promotes from within.

So, how would you market Penn State? o_O
 
Last edited:
  • Like
Reactions: step.eng69
StamfordBridgeVikingatLeftOffensiveTackle

StamfordBridgeVikingatLeftOffensiveTackle

All-Conference
Nov 10, 2011
1,929
3,239
113
BobPSU92 said:
“I wouldn’t“ is a reasonable answer. o_O

I ask because of the following news today:


From the article:

”UNIVERSITY PARK, Pa. — Rick Ayers, chief marketing officer and assistant dean for strategic communications in Penn State’s Smeal College of Business, has been named the University’s new associate vice president for marketing, effective Nov. 6.

Following a national search, Ayers succeeds Tracy Powell, who joined Drexel University as senior vice president of marketing and communications in October 2022.

Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

More blah-blah. By the way, I love how Penn State conducts a NATIONAL. SEARCH. o_O and almost always promotes from within.

So, how would you market Penn State? o_O
Click to expand...
I'd focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy with an emphasis on creative design. If it looks good, they will come.






 
Last edited:
  • Like
  • Haha
  • Love
Reactions: CbusLion, step.eng69, Chatz5531 and 5 others
GrimReaper

GrimReaper

All-American
Oct 12, 2021
6,419
8,873
113
BobPSU92 said:
“I wouldn’t“ is a reasonable answer. o_O

I ask because of the following news today:


From the article:

”UNIVERSITY PARK, Pa. — Rick Ayers, chief marketing officer and assistant dean for strategic communications in Penn State’s Smeal College of Business, has been named the University’s new associate vice president for marketing, effective Nov. 6.

Following a national search, Ayers succeeds Tracy Powell, who joined Drexel University as senior vice president of marketing and communications in October 2022.

Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

More blah-blah. By the way, I love how Penn State conducts a NATIONAL. SEARCH. o_O and almost always promotes from within.

So, how would you market Penn State? o_O
Click to expand...
Gotta keep them headhunters happy. Who the fu@k else is gonna get Sara Thorndike her next job?
 
  • Like
Reactions: step.eng69 and BobPSU92
StamfordBridgeVikingatLeftOffensiveTackle

StamfordBridgeVikingatLeftOffensiveTackle

All-Conference
Nov 10, 2011
1,929
3,239
113
  • Haha
Reactions: step.eng69
Achowalogan

Achowalogan

Senior
Dec 12, 2014
360
722
93
“communicating its story to the world”…. Will they be telling the real story of the fact-Freeh report and the actions of the 11.9/11 home-grown BOT terrorists?…promotion of this anniversary could start immediately….
 
Nitwit

Nitwit

All-Conference
Jul 18, 2001
1,541
2,243
113
Happy Valley, Ice Cream, Athletics, academics, Lion, what’s not to like? We Are! Come to Penn State
 
P

PrtLng Lion

All-Conference
Nov 25, 2017
1,047
1,580
113
BobPSU92 said:
Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

o_O
Click to expand...
I'd like to see what Penn State's current official "mission" is purported to be. ($$$$)
 
GrimReaper

GrimReaper

All-American
Oct 12, 2021
6,419
8,873
113
ApexLion said:
Definitely stress the party aspect and hope rubes from NJ keep paying a ridiculous OOS tuition for a middling state school.

It would also be fun to portray the BOT as modern day robber barons but doubt that campaign will make it thru ole Rachel.
Click to expand...
Already got that. No need to spend money on marketing.
 
  • Like
Reactions: Midnighter and step.eng69
J.E.B

J.E.B

All-Conference
Jul 8, 2001
1,954
2,779
113
BobPSU92 said:
“I wouldn’t“ is a reasonable answer. o_O

I ask because of the following news today:


From the article:

”UNIVERSITY PARK, Pa. — Rick Ayers, chief marketing officer and assistant dean for strategic communications in Penn State’s Smeal College of Business, has been named the University’s new associate vice president for marketing, effective Nov. 6.

Following a national search, Ayers succeeds Tracy Powell, who joined Drexel University as senior vice president of marketing and communications in October 2022.

Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

More blah-blah. By the way, I love how Penn State conducts a NATIONAL. SEARCH. o_O and almost always promotes from within.

So, how would you market Penn State? o_O
Click to expand...
The truth is Penn State is all over the board with their branding and marketing. Much like all of higher education. Like the football team, the university has no real identity which is vital in pursuing the next gen student. Hopefully, Rick will provide that because the previous Kabal couldn't or wouldn't. They were only interested in money, compliance, and liability.

After all, Neeli is supposed to be a top level marketer.

But that's the big question for anyone marketing a product. Who Are You, Penn State? I really want to know.... football used to know who they were "Black Shoes. Basic Blues. No Names. All Game."
 
  • Like
Reactions: BostonNit
B

Bkmtnittany1

All-American
Jan 12, 2014
5,159
7,930
113
Make sure that PSU gets rid of the Test/Puke board....the Rutgers assh*le who runs that site must be laughing his butt off.
 
You must log in or register to reply here.
Top Bottom