As a former PR professional, it really scares me that Rutgers teaches public relations and does stuff like this. The campaign had only been live for maybe 30 hours and they start "helping" its cause by promoting it? This just might be the worst thing they could ever have done. In essence, they've legitimized the campaign.
Looks like the donations are really going to flow now. If RU had stayed quiet, this would be a small story. With them blasting the campaign and rejecting the donations, it becomes a much bigger story.
Exactly Lighty! As a fellow PR/Ad guy, holy moley! I mean we could tell Rutgers PR was bad from the last few scandals, but this is like PR 101. It's embarrassing to the entire profession how bad there are. Maybe we need a gofundme page for the RU PR division! lol
And for the guys that post on here that this has been ineffectual or it's not that important because of the money amount, wow, you obviously haven't worked in PR.
This is a raving success. Barely 24 hours and...
- This campaign got multiple media outlets to cover, and more growing by the day.
- This got a direct response from the coach, which he made himself look even worse.
- This got a direct response from the university, which made them look even worse.
It's all about awareness, and remarkably, Rutgers and Flood continue to pour gasoline on their own fire through horrific PR.