At it's core, Facebook really is a terrible thing. It's just self-promotion, look-at-me posts. And everyone sees those look-at-me posts, feels depressed, and tries to compensate by posting THEIR "my life is awesome!" crap.It's a perpetual cycle
That's not what social media should be about. Use it to make people laugh and post insightful, worthwhile things. Pat your back occasionally, when it's something really big.. and FFS, stop using your personal page to sell my things and market your business. That's what a "business" page is for... I "friended" you because you have nice tits, not because I want to hear about some pyramid scheme you're trying to rope me in to.