Been calling for this for years.
This virus may be the silver lining to speed this along.
Think Sirius radio except for television. Every event pay-per-view or do a one-time year long deal (like season tickets for your television). Make it the cost of the cheapest seat in the house and Milan Puskar can now hold 250K instead of 60K.
The front end will be cost prohibitive but like everything else will pay for itself in the end. WVU has its own channel, owns all the rights, produces its own content. No more ESPN or IMG unless that's the route you want to go or they pay to put it on their channel. Can watch on either - no exclusions.
Sports that nobody watches , i.e. rifle, soccer, gymnastics, swimming, now get televised and could possibly bring in better athletes. Just thinking here. I'm sure there are drawbacks. I just don't want to list them.
Every school does the same. Could even have a NCAA Season Pass like the NFL and MLB have. The possibilities are endless