Tier 2
Maryland Terrapins
It's a one-team tier -- and a program that earned a pair of rankings within the top tier.
Maryland was actually the last Big Ten program to win a national championship, back in 2002, when the Terrapins were still in the ACC. Since joining the Big Ten, they've been to five of six NCAA tournaments and earned a share of the regular-season title in 2020. They have some tradition and dedicated fans. But their biggest advantage is location; Maryland might have the most talent-rich recruiting base in the league.
"I think Maryland's a gold mine," one coach said. "You can drive in your car and get top-50, top-100 kids left and right. And then you can get transfers because there's so many kids that are bounce-back kids [players who leave home for school but want to transfer back]."
"Maryland is in the heart of the best recruiting area in the country with good facilities and good academics -- but not big [admissions] standards," another coach added.
Another coach mentioned the program having one of the best atmospheres in the league for home games. One coach thought Maryland should be in the top tier instead of Indiana, while another had the Terps ahead of Michigan State.
While location is the biggest plus for Maryland, it also might be the reason the Terrapins weren't a consensus Tier 1 job. College Park, Maryland, isn't exactly in the classic footprint of the Big Ten, and a significant number of prospects from the area would rather play in the ACC or for Villanova or Georgetown of the Big East.
"For some reason it doesn't sell itself to most kids, both locally and nationally," a longtime league coach said. "I can't quite put my finger on it. Maybe it's not as strong a tradition as the other four schools [in Tier 1]. And if you're looking at the top four, I just don't think Maryland is in that top four."
It also lacks the resources of some of the bigger powerhouses in the Big Ten.
"Financially, they're toward the bottom of the league," one coach said.
Tier 3
Purdue Boilermakers
Illinois Fighting Illini
Minnesota Golden Gophers
Wisconsin Badgers
Iowa Hawkeyes
This is the biggest tier in the rankings, but one could split it up after Purdue and Illinois or drop Iowa down a tier to make it more manageable. Overall, though, this was the consensus middle group in the league.
Purdue received plenty of respect from rival coaches in the league -- not only in terms of what the Boilermakers had to sell to recruits, but for the job coach Matt Painter has done on the recruiting trail in recent years. Painter received the most mentions of any head coach in the league as someone who has consistently recruited above his program's weight class in recent years.
"Matt Painter has done a great job identifying guys that really fit him and fit his program," one coach said. "There's been a clear direction the last 10 years, they're nationally relevant and relevant in the Big Ten every year. They've had a run of Big Ten championships here in the last seven or eight years and that speaks to him. There's stability. People know he's not going anywhere, he's not getting fired. Stability plays a really important role in your ability to sustain success and be consistent with it. Recruits trust in the situation."
"They have the best atmosphere in the league. Their arena, it's not built for commercialism. It's built for basketball," another coach said. "I think the Indiana factor hurts them in the state, but Painter represents what the state of Indiana basketball is all about. He grew up in the state, played in the state, parents can identify with him, even if they're Indiana fans. They get their work done early. They offer kids early. But they have to, they know that. They've done a really good job, getting the right combination of kids that are talented enough, and have the right temperament, the right personality."
So why isn't Purdue in Tier 2 with Maryland? While the Boilermakers do have some tradition and won under Gene Keady, the perception around the league is that their success on the recruiting trail in recent years is due mostly to Painter and his staff -- nothing inherent within the program.
"Purdue has average facilities, a bad campus, virtually no kids grow up as Purdue fans," one coach said. "From a recruiting standpoint, West Lafayette is ... a whatever place."
Illinois has been to the only Final Four twice since 1952, and this past season was the Fighting Illini's first NCAA tournament appearance since 2013. But it's a basketball job with a strong fan base -- with one of the country's most talent-rich metro areas a couple hours up the road. Ironically, Chicago being the program's primary recruiting ground was mentioned as the best and worst thing about the job.
"What makes it hard is the intense need to recruit Chicago," one Big Ten coach said. "The constant juggling of relationships there. It's a pain in the ***. What's appealing is a great arena, a pretty strong tradition and passionate fans. And it's a basketball school."
"They've benefited from DePaul not being able to get anyone from Chicago. [Brad] Underwood made smart hires, opened up the [AAU power] Mac Irvin Fire pipeline," another coach added.
Underwood has to revamp his coaching staff this offseason after assistant coaches Orlando Antigua and Chin Coleman left for Kentucky. One coach wondered if the recent recruiting successes will tail off.
"Those assistants, you respected the job they did," he said. "They exhausted every option possible to make sure they beat you."
Minnesota was an interesting talking point for coaches in the league. There's not an enormous amount of tradition, but from a pure recruiting standpoint, there are few programs in the league with the consistent pipeline of talent in the state.
"That state is a really, really deep state in terms of talent," one coach said. "Richard [Pitino] won there recently. Went to the NCAA tournament, won a tournament game. Their recruiting situation is underrated in a lot of ways."
The problem recently, however, has been the Golden Gophers' inability to keep enough of those prospects home. That's going to be the biggest key for new head coach Ben Johnson.
"They've demonstrated that they're able to get that higher-level kid," a Big Ten coach said. "They might not have the quantity they should have, but they have had quality. Tubby [Smith] kept Royce White, Trevor Mbakwe, Rodney Williams all in one class. To say they haven't kept kids home is inaccurate. They've done it. Pitino kept
Amir Coffey home. They've gotten quality, not quantity. They should have both."
Wisconsin is another program with an interesting situation that generates very different opinions. On one hand, the Badgers have been one of the most consistently successful programs -- if not the most successful -- in the league over the past 25 years. They have an outstanding campus and a great location, and a very strong athletics brand.
"You look at the Wisconsin brand in the last 15 years and say,
that's a great example of recruiting," one coach said. "They got pros, and when they got pros, Bo [Ryan]'s teams played for a national championship. And [in 2015] they probably had the league's best chance of winning a national championship in the last 20 years."
On the other hand, the Badgers don't play a style that's overly attractive to most top-100 caliber recruits, and they also don't often get into recruiting battles for high-level talent due to the specific system for which they're recruiting.
"It's a job that gets elevated because they've been good and relevant for 20-plus years," one coach said. "They've been the most successful team in our league the last 20 years, but it's not a Tier 1 or 2 recruiting job."
"I don't think they maximize their brand. Wisconsin is a brand," another coach added. "But they recruit their certain type of player and never waver or deter from that. They find what works for them. They're putting a square in a square hole, every time. And they've made Final Fours! But now is going to be the big question for [coach] Greg Gard. They've never had to rebuild like this."
Iowa was at the bottom of this tier for nearly every coach, and there's a case to be made the Hawkeyes could be in the next tier.
"They have decent facilities, a decent fan base, just enough talent in the state -- and they all want to go to your school," one coach said.
For players outside the state, though, it's not an easy sell. The facilities, resources and atmosphere all rank toward the bottom of the league, and there's minimal tradition: The Hawkeyes haven't advanced past the first weekend of the NCAA tournament since 1999.
"[Two-time Big Ten Player of the Year] Luka Garza saved [coach] Fran McCaffery's ***. You take [Garza] from the equation, it's basically the same Iowa team that makes the tournament once every three years," a coach said. "Maybe they win a game and keep it moving. And I think they're a football school. It's not even remotely close."