^^ It is kind of a chicken and the egg argument though. If I don't ever hear Sturgill Simpson then I cannot buy his stuff. He has to be marketed to the masses for the masses to know him. Unfortunately, he isn't marketed to the masses and mostly makes his living off of word of mouth and online advertisement. He has a pretty solid following for someone who is never played on the radio. Yea, they have AM stations, but that isn't what most people are going to listen to. They will listen to the big stations that come in clearer and have entertaining DJs. I agree that it isn't as big of a market as the crap on country radio, largely because it is pop country that is going to appeal to a whole lot of people, but there is a whole lot of people that complain about how country is dead and have turned off their country radios. Maybe I am overestimating the demand, but it seems to me that there is a push to have more guys like Simpson on the radio.