ESPN and politics. It’s an evergreen topic. I remember one side used to consistently say something like this “no, you knuckledraggers are wrong. ESPN is losing viewers because of cord cutting and a host of other factors, none of which have anything to do with politics. If the way ESPN covers sports bothers you, don’t watch. They won’t miss you.”
Then ESPN got a new President. And he settled the argument last year:
ESPN President Jimmy Pitaro says the network's viewers do not want it getting overtly political. "Without question our data tells us our fans do not want us to cover politics,” Pitaro said in a Los Angeles Times article published Monday. “My job is to provide clarity. I really believe that some of our talent was confused on what was expected of them. If you fast-forward to today, I don’t believe they are confused.”
The nation is split down the middle, and it makes little sense to intentionally alienate half of your potential consumers. But sports fans lean more to the right, it’s not as though the entire group of people who care much about sports are equally divided between right and left. Which is how you get to “without question our data tells us our fans don’t want us to cover politics.”
Then ESPN got a new President. And he settled the argument last year:
ESPN President Jimmy Pitaro says the network's viewers do not want it getting overtly political. "Without question our data tells us our fans do not want us to cover politics,” Pitaro said in a Los Angeles Times article published Monday. “My job is to provide clarity. I really believe that some of our talent was confused on what was expected of them. If you fast-forward to today, I don’t believe they are confused.”
The nation is split down the middle, and it makes little sense to intentionally alienate half of your potential consumers. But sports fans lean more to the right, it’s not as though the entire group of people who care much about sports are equally divided between right and left. Which is how you get to “without question our data tells us our fans don’t want us to cover politics.”