Major WB upgrade announced

Lurker123

All-Conference
May 4, 2020
4,035
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NCAA is considering allowing sponsorship patches on uniforms. Given the direction the game is rapidly heading, I can't imagine any reason they won't approve it.

I would be shocked if they dont. Even if they say no, I would wager it gets allowed in a few years.

Again, not a huge issue, just another small step.
 
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PrestonyteParrot

All-Conference
May 28, 2024
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AMATEUR athletes used to play for a free college education plus benefits and look where we are now - PRO Jr.
Can we blame this ''progress'' on the bagmen at places like Auburn/Clemson who now sit at the negotiation table?
 
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Piscis

Senior
Nov 30, 2001
23,454
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Not everybody buys local, especially corporations. Just keep mocking, small time thinker.
It would probably be a more effective and much less expensive marketing strategy for Oklahoma, Kentucky and Alabama potential customers to advertise in those states in media that would reach all buyers of Caterpillar equipment and not only the ones who are football fans of the Sooners, Wildcats and Crimson Tide. I am sure there are potential customers of Blanchard that follow different teams or may not follow college football at all. Blanchard logos on the field at WB will not be seen by any of those potential customers. For the amount of money Blanchard is spending to have their logo on the field they could get a lot more bang for their marketing buck doing more directed advertising to potential customers. One also has to consider the potential customers who are Clemson or other rival team fans who will decide to not do business with Blanchard because they see their logo on the Carolina field.

Apparently it is you who is the small time thinker.
 

Cobie

Sophomore
Jul 2, 2025
243
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It would probably be a more effective and much less expensive marketing strategy for Oklahoma, Kentucky and Alabama potential customers to advertise in those states in media that would reach all buyers of Caterpillar equipment and not only the ones who are football fans of the Sooners, Wildcats and Crimson Tide. I am sure there are potential customers of Blanchard that follow different teams or may not follow college football at all. Blanchard logos on the field at WB will not be seen by any of those potential customers. For the amount of money Blanchard is spending to have their logo on the field they could get a lot more bang for their marketing buck doing more directed advertising to potential customers. One also has to consider the potential customers who are Clemson or other rival team fans who will decide to not do business with Blanchard because they see their logo on the Carolina field.

Apparently it is you who is the small time thinker.

You don't believe a company with revenues north of $300 million a year does marketing research? 🙂

Comeon Botman. It's branding.
 

Piscis

Senior
Nov 30, 2001
23,454
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You don't believe a company with revenues north of $300 million a year does marketing research? 🙂

Comeon Botman. It's branding.
It's vanity. If they have a marketing research company that told them they could see a profitable return on donating a huge amount of money to a college football program to get their logo on the field, they should fire that market research firm.

I have no problem with them donating big money but I'm not going to pretend it is some brilliant marketing move or that it will even result in additional revenue. A South Carolina grad with big money wants access to and coddling by the football program so he made a huge donation. He wants to be able to write off all of the donation so he had it booked as "advertising" by getting his name on the field. The fact he is on the Dean's Advisory Council tells me he is a big donor to the university too. He is a man who likes to buy influence, end of story. It's his money, he can spend it how he wants to and he wants to spend it so he can be a big deal at the University of South Carolina.
 

Cobie

Sophomore
Jul 2, 2025
243
109
43
It's vanity. If they have a marketing research company that told them they could see a profitable return on donating a huge amount of money to a college football program to get their logo on the field, they should fire that market research firm.

I have no problem with them donating big money but I'm not going to pretend it is some brilliant marketing move or that it will even result in additional revenue. A South Carolina grad with big money wants access to and coddling by the football program so he made a huge donation. He wants to be able to write off all of the donation so he had it booked as "advertising" by getting his name on the field. The fact he is on the Dean's Advisory Council tells me he is a big donor to the university too. He is a man who likes to buy influence, end of story. It's his money, he can spend it how he wants to and he wants to spend it so he can be a big deal at the University of South Carolina.

This form of advertising is easily tracklable in today's world with most everything routing through a computer (via cookies, IP addresses, browser fingerprinting, etc.) or phone (unique lines that dump into the main line, etc)

Then there's the branding piece.

The stock also sits at an all-time high so they're doing something right. :)
 

Skuddy

All-Conference
Feb 23, 2022
1,398
3,471
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It would probably be a more effective and much less expensive marketing strategy for Oklahoma, Kentucky and Alabama potential customers to advertise in those states in media that would reach all buyers of Caterpillar equipment and not only the ones who are football fans of the Sooners, Wildcats and Crimson Tide. I am sure there are potential customers of Blanchard that follow different teams or may not follow college football at all. Blanchard logos on the field at WB will not be seen by any of those potential customers. For the amount of money Blanchard is spending to have their logo on the field they could get a lot more bang for their marketing buck doing more directed advertising to potential customers. One also has to consider the potential customers who are Clemson or other rival team fans who will decide to not do business with Blanchard because they see their logo on the Carolina field.

Apparently it is you who is the small time thinker.
I have dealt with @Wildbunch2 many times over the last couple years and have enjoyed his posts. He is not a "small time thinker" :ROFLMAO:

I am sure Blanchard has their reasons for doing what they did, whether they are apparent to others or not. None of us have their customer list but I am sure it isn't limited to SC alone. Also, it appears to me they are advertising here....not marketing. As a CPA, I have been told by clients that there is a difference but I have never fully understood it :unsure: .
 
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Cobie

Sophomore
Jul 2, 2025
243
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I have dealt with @Wildbunch2 many times over the last couple years and have enjoyed his posts. He is not a "small time thinker" :ROFLMAO:

I am sure Blanchard has their reasons for doing what they did, whether they are apparent to others or not. None of us have their customer list but I am sure it isn't limited to SC alone. Also, it appears to me they are advertising here....not marketing. As a CPA, I have been told by clients that there is a difference but I have never fully understood it :unsure: .

Nice. Do you hold an Acct. Degree from the University?
 

Piscis

Senior
Nov 30, 2001
23,454
977
113
This form of advertising is easily tracklable in today's world with most everything routing through a computer (via cookies, IP addresses, browser fingerprinting, etc.) or phone (unique lines that dump into the main line, etc)

Then there's the branding piece.

The stock also sits at an all-time high so they're doing something right. :)
Blanchard is a private company. Your statement about their stock value tells me you don't know much about what you are talking about so I will dismiss your opinion.
 

Piscis

Senior
Nov 30, 2001
23,454
977
113
I have dealt with @Wildbunch2 many times over the last couple years and have enjoyed his posts. He is not a "small time thinker" :ROFLMAO:

I am sure Blanchard has their reasons for doing what they did, whether they are apparent to others or not. None of us have their customer list but I am sure it isn't limited to SC alone. Also, it appears to me they are advertising here....not marketing. As a CPA, I have been told by clients that there is a difference but I have never fully understood it :unsure: .
Blanchard does not have any locations outside of SC. I'm sure they sell some equipment to customers in GA and NC but they are not a regional company.
 

Skuddy

All-Conference
Feb 23, 2022
1,398
3,471
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Blanchard does not have any locations outside of SC. I'm sure they sell some equipment to customers in GA and NC but they are not a regional company.
Maybe their plan is to go regional. There are other reasons to "advertise" besides direct sales. Maybe there is a merger in the works and the Blanchard name is remaining. Neither one of us knows but I do know one thing......they didn't get to where they are being dumb and there is a legit reason behind this move.
 

Cobie

Sophomore
Jul 2, 2025
243
109
43
Blanchard does not have any locations outside of SC. I'm sure they sell some equipment to customers in GA and NC but they are not a regional company.

You are struggiling.

Blanchard Equipment Company, Inc. is your local John Deere dealership with 16 locations in Georgia and South Carolina offering quality sales, service...
 
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Piscis

Senior
Nov 30, 2001
23,454
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You are struggiling.

Blanchard Equipment Company, Inc. is your local John Deere dealership with 16 locations in Georgia and South Carolina offering quality sales, service...
Different company entirely. Blanchard Equipment is a John Deere dealer based in Waynesboro, Ga, Blanchard Machinery is a Caterpillar dealer based in Columbia, SC.

You really should stop now.
 
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Cobie

Sophomore
Jul 2, 2025
243
109
43
Different company entirely. Blanchard Equipment is a John Deere dealer based in Waynesboro, Ga, Blanchard Machinery is a Caterpillar dealer based in Columbia, SC.

You really should stop now.

You and 18 need to get together for a Sunday Pancake Brunch and iron out Blanchard's next move.

I'm headed out to the beach in hopes of unwinding the pain I feel for both of you today. :)

If we need to pickup your brainstrom at a later time, we will indeed do so.

"Caterpillar contributes to and partners with Blanchard Machinery on advertising through co-op programs, while Blanchard Machinery also undertakes its own advertising efforts to promote Caterpillar products within its market. The specifics of the financial arrangements are usually confidential between manufacturers and their dealerships. "
 
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kidrobinski

Senior
Jul 27, 2004
662
607
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You and 18 need to get together for a Sunday Pancake Brunch and iron out Blanchard's next move.

I'm headed out to the beach in hopes of unwinding the pain I feel for both of you today. :)

If we need to pickup your brainstrom at a later time, we will indeed do so.

"Caterpillar contributes to and partners with Blanchard Machinery on advertising through co-op programs, while Blanchard Machinery also undertakes its own advertising efforts to promote Caterpillar products within its market. The specifics of the financial arrangements are usually confidential between manufacturers and their dealerships. "
Exit the bot mouthpiece.
 
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Wildbunch2

Joined Dec 2, 2018
Jan 31, 2022
23,902
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A coupla years ago, they were pitching recruits to join or form the Garnet Wall. That was pitched to the OT outta Woodland HS, Kam Pringle.
 

18IsTheMan

Heisman
Oct 1, 2014
15,020
12,888
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The president is a 2012 graduate of Carolina. This isn't really a "business" move, it is a donation that results in a lot of perks and access. B
From the perspective of being a grad, it's a pretty good flex to show off to his buddies.
 

Piscis

Senior
Nov 30, 2001
23,454
977
113
From the perspective of being a grad, it's a pretty good flex to show off to his buddies.
That is exactly what it is. He is smart enough to know it isn't a good business move as far as ROI on his advertising dollar. He won't sell one more piece of equipment because his company name is on the field. The argument could be made that it might actually cost him some sales if a prospective customer was a huge Clemson fan and decided to buy from a dealer who wasn't a Carolina fan and my experience has been that a lot people in heavy construction in the state of SC who buy Caterpillar equipment are Clemson fans.

I have no problem with him spending his money how he wants to and gaming the system so his company can write off his large donation and he can get the perks. By buying ad space on the field, he is getting a 35% discount on the donation amount because he can write off 100% of the expense. I don't like the continued commercialization of everything in college sports but they don't ask me what I think.
 
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Piscis

Senior
Nov 30, 2001
23,454
977
113
If you had that money, would you buy some good box seats with your company's money?
I know lots of businesses who buy tickets with company funds. They can't write off the cost of the tickets but the cost reduces the company's profit which is subject to tax and the business owner doesn't have to buy the tickets with after tax dollars and get no tax benefit at all.

To answer your question, I would probably buy good seats in the stadium but not box seats or any sort of luxury box. I don't see the real value in the expensive luxury box seats.
 
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Cobie

Sophomore
Jul 2, 2025
243
109
43
That is exactly what it is. He is smart enough to know it isn't a good business move as far as ROI on his advertising dollar. He won't sell one more piece of equipment because his company name is on the field. The argument could be made that it might actually cost him some sales if a prospective customer was a huge Clemson fan and decided to buy from a dealer who wasn't a Carolina fan and my experience has been that a lot people in heavy construction in the state of SC who buy Caterpillar equipment are Clemson fans.

I have no problem with him spending his money how he wants to and gaming the system so his company can write off his large donation and he can get the perks. By buying ad space on the field, he is getting a 35% discount on the donation amount because he can write off 100% of the expense. I don't like the continued commercialization of everything in college sports but they don't ask me what I think.

How have you pre-determined actual value it delivers to them? This is exactly what marketing research is for.

Also, you're against commericialization of WB, yet you're also one of the biggest critics of Beamer & the AD as they operate in a pay-to-play system?

👇 These are all within the last couple of weeks. There's plenty more.

"Sadly, Beamer is Dabo 2.0 without the championships."

"Beamer manages one or two unexpected wins a season and gets a huge raise as a reward for it."

"Beamer has been the definition of "adequate for a mid to lower tier SEC program"
 

18IsTheMan

Heisman
Oct 1, 2014
15,020
12,888
113
I don't like the continued commercialization of everything in college sports
This is the entire crux of the issue for me. It's not a Gamecocks football issue.

And, as I noted before, it's annoying b/c you know this is just the start. Jersey patches are coming. Stadium naming rights. Anything that can possibly be monetized will be.
 

18IsTheMan

Heisman
Oct 1, 2014
15,020
12,888
113
To answer your question, I would probably buy good seats in the stadium but not box seats or any sort of luxury box. I don't see the real value in the expensive luxury box seats.
I've never really understood the luxury box seats, particularly when they are glassed in. The only advantage of being at the game is the game atmosphere. But when you're in a practically hermetically-sealed room, cut off from the game atmosphere, what's the point? A lot of times I see pictures of folks in luxury suites watching the game on a tv in the suite. Weird.
 
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Lurker123

All-Conference
May 4, 2020
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I've never really understood the luxury box seats, particularly when they are glassed in. The only advantage of being at the game is the game atmosphere. But when you're in a practically hermetically-sealed room, cut off from the game atmosphere, what's the point? A lot of times I see pictures of folks in luxury suites watching the game on a tv in the suite. Weird.

The luxury boxes are a nice experience. The NFL ones are really, really nice. But yeah, youre watching the game in the tvs while you sit around and eat and drink in air conditioned comfort. There was a few rows of stadium seats at the front angled down that allowed for the "experience", but youre still in a closed office room.

I went to an NBA box that had a good idea. You had 2 or 3 rows of seats, and the box behind them. You left the box to walk out into the section of seats reserved for you. It was a good c9mbo, imo.
 

Cobie

Sophomore
Jul 2, 2025
243
109
43
The luxury boxes are a nice experience. The NFL ones are really, really nice. But yeah, youre watching the game in the tvs while you sit around and eat and drink in air conditioned comfort. There was a few rows of stadium seats at the front angled down that allowed for the "experience", but youre still in a closed office room.

I went to an NBA box that had a good idea. You had 2 or 3 rows of seats, and the box behind them. You left the box to walk out into the section of seats reserved for you. It was a good c9mbo, imo.

Botman - Just a friendly reminder that you're supposed to save your "I bathe in luxury" posts for Gamecock Stock BOT.

It's a much harder sell coming from this cantankerous Frog BOT. :)