Mercedes-Benz and Hyundai are pulling ads from "The O'Reilly Factor" after a report about five settlements with women who alleged sexual harassment or verbal abuse by the show's host, Bill O'Reilly.
The decisions signal growing financial damage for the most popular show on cable news as its combative anchor falls under closer scrutiny.
Hyundai said early Tuesday that it is not currently advertising on "The O'Reilly Factor" but will remove upcoming ads because of the "recent and disturbing allegations."
"We will continue to monitor and evaluate the situation as we plan future advertising decisions," the company said.
Mercedes-Benz used similar language on Monday when it pulled its own ads.
"The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," spokeswoman Donna Boland told CNNMoney.
Related: At Fox News, fear and silence amid O'Reilly controversy
The New York Times reported on Sunday that settlements totaling $13 million had been reached with five women who accused O'Reilly of inappropriate behavior.
The decisions signal growing financial damage for the most popular show on cable news as its combative anchor falls under closer scrutiny.
Hyundai said early Tuesday that it is not currently advertising on "The O'Reilly Factor" but will remove upcoming ads because of the "recent and disturbing allegations."
"We will continue to monitor and evaluate the situation as we plan future advertising decisions," the company said.
Mercedes-Benz used similar language on Monday when it pulled its own ads.
"The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," spokeswoman Donna Boland told CNNMoney.
Related: At Fox News, fear and silence amid O'Reilly controversy
The New York Times reported on Sunday that settlements totaling $13 million had been reached with five women who accused O'Reilly of inappropriate behavior.