The NCAA was initially created to look @ impact on health. As the sport grew around the 1950s there was concern TV viewership would impact ticket sales, meaning the primary focus of the NCAA to the modern era from the 1970s forward was all about $. It was never about amateurism or education, all that stuff is a ruse to distract the masses while the schools control the $. So 150 yrs ago it wasn't about the $ yet, but early on in the 1920s the shift began and for about the last 5 or 6 decades of modern era life that's all it's about - $ and the attempt to keep it all with the elites.
For decades the con was carried out somehow players got to high courts and won their cases. But now it is hard to say what those same courts will say or do as the redistribution of wealth has made some people uncomfortable, elites who need control and masses who at best are jealous. There's really no argument for restraining earnings, it's not something anyone ever applied to coaches or schools on those massive TV contracts, just players. Yeah, players making $ has upset people, but elites no biggie.
It turns out the players value and worth far exceeds the con, making it nearly impossible to put the genie back into the bottle.
If they try to "fix corruption" that doesn't really exist with all this, it's just a form of corruption they are attempting to apply. People might feel more comfortable having the exchange of illegal payments shift back to behind closed doors, giving fans some plausible deniability.