Mostly local sports talk and social media for now. Particularly from potential fringe top 12 teams (Iowa, Miami, Ok St, North Carolina, etc.) and the current super powers of the sport. National narratives haven’t been focused on this yet, no revenue in it at this time.
Leave PSU out of it for the moment since that gets everyone in here butt hurt on one side of the fence. Take LSU and Florida. They could play during the regular season, the SEC championship game, and then again in the playoffs. If LSU beats them twice, they then have to do it a third time? Do we give some undefeated Liberty team a chance instead of the twice beaten Gators who had their chance? It’s going to be interesting.