Well you need to consider the programs that heavily recruit Georgia, vs the programs that heavily recruit Michigan.
Michigan is a national recruiter, so that benefits UK recruiting in Michigan. Michigan State recruits Michigan, but they recruit Ohio too, and we get a large wealth of talent from Ohio. The list of schools that recruit Michigan isn't huge, and it allows UK to offer the opportunity to play in the SEC to players up north who normally go unrecruited by other SEC schools due to the wealth of talent in the south.
Meanwhile, every single SEC program recruits Georgia, so we'll very, very rarely get top shelf talent down there. There are a couple of instances, but it's rare, just due to the number of SEC programs that offer players in Georgia.
I would rather take 2nd tier Michigan talent than 5th tier Georgia talent, and I'm not saying to ignore Georgia entirely, that would be silly, but the staff isn't doing that because Buh is recruiting Georgia, and the DMV. I'm just saying, expand your reach a bit and get the better talent that's available to you, and that might be in Michigan for us.
Use the SEC brand to recruit in places where it isn't commonly seen.