Bigdadd, you would know better than me but didn't this all grow out of the O'Bannon suit at the college level? Isn't this just a proactive move to stay out of litigation once little Johnny realizes he can make a couple hundred $$ selling t-shirts in the parking lot?
Correct. Obannon was based on video game usage and EA sports, which lead to NIL issues. His likeness was used in a video game and the athletes were uncompensated. EA tried to fix this in later games by mixing up the rosters some, but making it possible to still know which players are who. Then they allowed roster share in which you could create your on rosters to circumvent EA box rosters and NIL issues.
The issue on the HS level is guys like Mikey Williams or Lebron while in HS. They were very marketable but would lose eligibility by accepting gifts, signing autographs, or basically marketing themselves for profit. LBJ was suspended for accepting a throwback jersey and a hummer in his mothers name led to investigation. OSHA rules which are similar to NC "capitalizing on athletic fame by receiving money or gifts of monetary value" For 95% of athletes in HS this is no issue. For 75% of College athletes no issue. But for some this is an issue. While I dont think NIL is good for HS or college as a whole, its not fair for schools and businesses to reap all the profits while the athletes don't get paid. When you think of #9 or #2 at FSU you think Peter Warrick or Deion. USC has Reggie Bush, UF Tebow and Percy harvin. Cam Newton. Some guys are just bigger than the game.
Take Hollywood for example. He would have done excellent numbers NIL wise at West Charlotte had he been eligible. Elijah Hood, Drake Maye, Mike Waddell, Leak Bros, Maurice Staley, Keith Matkins, Carlos Doggett, Titus Ivory, Joe Cox, Dyami Brown, Zamir White, and quavari Crouch All IMHO would have done good in HS NIL. The teams they played for and the popularity of the HS definitely helped. RC, MC guys would have done well. Who should tell these athletes they cant make money. Most were well known and popular before HS