There actually is a certain amount of truth to this. I chuckle when schools such as Ohio State etc. talking about forming some sort of "super conference." Imagine a few teams such as OSU, USC, some of the top SEC schools etc. formed some sort of conference. Somebody is going to end up going 3-6, 2-7. How would that sit with the alums at the football factories? Not too well, I'd wager. If every school is a powerhouse, these teams aren't going 12-1 or 13-0.
Last time I looked at football revenues a couple of years back, OSU made something like $90 million while we made $22 million. I don't think I'll throw a pity party about the BB revenue any time soon.