Expenses all paid.. Be some kind of moron not to attend the biggest game every year in America without paying a dime.
Personally, when you get a chance to go to a really special event, i say you go, especially if the gig is free.
Example, in 2010? i took 5 people to the Breeder's Cup in California. Tickets were $ 300.00 a piece. (Later comped by Hall of Fame jockey Mike Smith).
Mike was riding Zenyatta, a horse my wife loved. She was trying to become the first female to beat the best male horses in the world in the biggest race in the world. Long story short, she won the race, made history which likely will never be duplicated.
After the race my wife and I got within 3' of Zenyatta and the running of that race is the biggest highlight of my 58 year horseracing career, and I didn't even bet the race. My whole family is friends with Mike Smith and the trainer John Shireffs, one of the nicest men in the world. So we were rooting like hell for them to win, or at least, not embarrass themselves. (As a minor point, 2 minutes before the horses loaded in the gate, the NBC feed shows John and I talking and I'm getting him to laugh in a gigantic pressure situation for that man).
Yeah, you're 20 deep to get a Coke, 20 deep to take a leak, but in the end, you could attend a Super Bowl where history is made. IMO its well worth the hassle.