Last season Louisville football had an average attendance of 49,069 in a stadium that seats 55,000 people. Only one of its six home games filled the stadium, with attendance dropping as low as 41,000 in one conference game late in the season. It’s expanding its stadium to create 10,000 more seats to remain empty on game days. The project costs $55M.
Already can't consistently sell out a 55k seat stadium, so adding 10k more seats at a cost of $55M?!?! Wow!!
The theme is build it and they will come. A little history reminder. UL was drawing avg crowds of about 33,000 when 42,000 PJ was built. UK fans said why? When PJ was expanded to 55,000 UL had a avg of about 40,000 at most and UK fans said why? Now UL plans to expand in the final phase to 65,000 when they only avg about 51,000 and the question is why?
The reality is UL sells most all of their season tickets and club seats and suites are sold out. The real issue UL has is selling the set aside visitor tickets in the upper deck for bad games and even bigger is sold ticket no shows for weaker opponents. In addition many upper deck young fans elect to hang on the Sun Deck making it look like fewer fans at the game. UL will sell most of the seats for 2-3 games per year and will have 5-6000 empty seats for weak games just like many schools.
The reality of the expansion is the majority of the new seats are club suite seats and will be sold. The money these sell for is what pays for the expansion. High end seats drive the bus at both schools. By the time this expansion is complete the last expansion will be paid for. All with no state money.
Finally lets not bring up the 41,000 game. It was played in heavy rain at kickoff against a bad team. Pretty sure the Uk game played In heavy rain had less than that.
The thing I cannot figure is why the Commonwealth Expansion cost so much. UL is only spending about 20
Mil more for the last 2 expansion project combined that added 24,000 seats and over 70 suites.