ESPN can reject the notion that they're losing viewership to other media and not for political leanings, but they'd be wrong. Hell, even Linda Cohn admitted as much, and they suspended her for saying that. Propping Caitlyn Jenner up as the Arthur Ashe Courage Award was a misstep. Lauren Hill should have been the recipient. Her courage and determination to play basketball with a brain tumor was a national story. And ESPN decided Kaitlyn Jenner coming out as transgender was more important.
Dumb.
Dude they are losing viewers for their non-game content for one reason. I am going to spell this out as clearly as possible.
They hired all these personalities for their daytime TV. 10 years ago if you had time to watch daytime TV you turned on the TV and you had roughly 100 choices. 10 of those choices had soap operas on. 10 of those choices had on a talk show. 10 of those choices were trying to sell you something. 40 of those choices were the news. 10 of those choices were sports. The other 20 were various reruns and movies.
The vast majority of the time if you were a male age 13-55 you either got lucky because some movie was on that you liked or your default was ESPN.
Let's fast forward 10 years. There are still 100 crappy offerings on the cable, but you also have literally the entire library of every movie and TV show ever created at your fingertips with a click of a button. Now the default is I want to binge watch some show I am interested in. ESPN daytime personality driven TV was default when there was nothing else on, now with Netflix, Prime, Hulu, On-Demand, whatever there is always something on so there is no need to go to the default.
Now let me break some math to you. What you are seeing is correlation. You think ESPN talks more politics and you know that their viewership for personality driven shows is dropping. This is a correlation. Correlation does not equal causation. For instance If I observe that I am eating a lot and gaining weight but my friend is eating less and losing weight at the same time there are at least 5 correlations going on:
1. I am eating more and my friend is losing weight.
2. My friend is eating less and I am gaining weight.
3. My friend is eating less and he is losing weight.
4. I am eating more and I am gaining weight.
5. I am gaining weight while my friend is losing weight.
We know that 3 & 4 are true. We also know that 1, 2, & 5 are just coincidental. That means they coincide but have nothing to do with each other.
To make yourself a better purveyor of the world please consider that the things you see are mearly observations even if correlated they may not mean causation. You will be smarter and more knowledgeable.
Now think about what makes sense in ESPN's case. That 20% or so of the population is so turned off of their politics that 80% of people have tuned out of their daytime programming or that 100% of people have been given access to an infinite amount of programming choices and they are now choosing other things to watch?