Playboy was probably doomed soon as the internet became a household commodity. It was certainly doomed when access over 56k reached commonplace.
They may as well fold up shop.
Moderately interesting tidbit that I ran across last night. Got a buddy in Ocala that I was talking with and I don't know if this is true. But a guy he knows in the horse business is 3/4 of the way done from buying Penthouse.
Said that the guy is trying to get Charlie Sheen to be the face of Penthouse and kinda be the "new age Hef"
Now, I have no clue if this true or not, but it was a good story last night.