They don't have a choice...they were told they're going because the programs can't decline without a large fine unless they won 5 or less games.Well, there will be more than a dozen teams playing in bowls, so those kids want to go. I bet that a large majority of the teams who aren't bowl eligible would love the opportunity to play in a bowl, too.
Literally countless 5-7 teams have turned down bowls including Temple Rutgers Auburn and FSU
Why do you believe the kids care about bowl games? See opt outs