Completely agree. Unfortunately, here's what I think:
I think "the rules" are made by old people who remember the days of "real" targeting, and yes, it was a real thing. However:
People under the age of 30yrs in todays world have never seen a "real" targeting, in any game. NFL or college. It simply doesn't exist anymore.
I also agree with you about them applying the rule better these days. (Again, for the sake of this discussion, REAL TARGETING does not exist anymore) - So.... what used to be "text book targeting" just a few years ago, now they still review it, but 85% of the time the ref comes back and says "There was no targeting" , and play resumes. So....it is getting better. Replay being able to buzz in and interrupt the game to review a potential targeting when no flag was thrown on the field is complete BS though.