When the Big Ten decided that PSU had no "rival", nor "rivalry game", that created a really sub-optimal situation. Especially for the end-of-year game.
How PSU leadership allowed that to happen? Who knows, but that was a very goofy thing to allow. Certainly, the fans see games with OSU and Michigan as the most interesting among the conference opponents - but PSU doesn't even play them every year anymore. And, obviously, not as an end-of-year game.
Having the end-of-year game rotate between the likes of Maryland or Rutgers is pathetic - and only assures one thing: a near empty stadium for the season finale each year, with zero fan interest (and, for the bean-counters and future revenue, very few TV viewers).
At the very least PSU should have, I believe, told the Big Ten to schedule them so as to have the final weekend NOT be a conference game (many schools in other conferences, obviously, do exactly that), and use that last weekend to schedule "old rivals" - Pitt being the obvious prime option, but could also rotate in a WVU on occasion, and seek out options with other partners (Notre Dame would be an ideal, but probably unlikely option, for an occasional match up - and there are a few Big 12 and ACC schools without a good end-of-season game that could also be possibilities for an occasional 2 game series, if desired).
In any event, any number of programs - including Pitt - would be 1000% more interesting and attractive than the current situation.