I view the Wendy's thing as they are not raising prices during the busy/mealtime hours, but rather they are providing a discount during the off-hours.
Slow day for Gamecock news, so I bring you stupid news: Wendy's to introduce surge pricing
- Thread starter 18IsTheMan
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I think that's the exact opposite. They're not discounting anything, only raising prices during certain hours. But now they say they're not going to do this. Of course, if everybody does this kind of thing they'll be right there as well.
Yeah, we've all been brainwashed into buying their disgusting chicken and dealing with their terrible and slow customer service.
I'm not sure of anyone who thinks fried chicken and French fries are healthy, haha.
Their grilled options are certainly less healthy, but I know of many people who see CFA as a healthy option.
So if the model is really effective, would not rush hour at lunch become a non rush hour, with people waiting to eat a little later? Thus, everyone gets cheaper food?Food prices would fluctuate throughout the day.
Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand
With the dynamic pricing model, the chain’s iconic Dave’s Single could increase by as much as $1 at lunchtime and drop down by the same amount after the lunch rush.nypost.com
On the surface, it sounds so horribly stupid. But we live in a stupid society. Heaven help us if this were to inexplicably catch on.
Comparisons are made to the Uber model, but that's obviously based on the fact that there are limited number of cars at any given time. Times of higher demand means fewer cars to go around. That's not at all comparable to a restaurant. They have the same amount of food around, no matter how busy or slow it is. I guess maybe workers have to work a little bit harder when it's busier, but so much of this stuff automated anyway that there really is no impact there.
Not true. There are peak hours for restaurants. Even at the highest efficiency rate possible, they can only serve so many people during that time frame. It's totally logical, business wise, to maximize the profit when you can.
Now, I would market it as having lower prices during non peak hours instead of the reverse.
I didn't deny there are peak hours but the reality is, when it's busy, service just takes longer. You're not paying for time.
Not per Clay Travis. He says they’re sell burgers well above normal prices during the surge but drop it back to normal post surge.