Barnie doesn't have to worry about paying the bills. He gets $30+ million YEARLY just for being an SEC school. That's the whole point. Plus, his boss loves him because of his amazing financial performance. Which he has zero responsibility for achieving. It's like a Catch-22, in reverse. Amazing.
But think of HOW MUCH MORE money he could be making the university by having a competitive football team. UK could consistently be either 1 or 2 in the most revenue producing schools in the country every year. Currently, they're almost always in the Top 10 and the highest basketball school by far.