And no one has offered up anything besides 'he's had a ton of streams', 'some review said it was great', 'you're too old to understand '. I'm honestly trying to understand. I'd like someone to tell me some objective reasons why they like his music more and feel it's better than nearly all other hip hop artists.
I'll give it a go. I'm not a Kendrick superfan, but I have physical copies of all his albums and to me it's quite obvious why he's probably the best rapper out there right now.
I'm 36, but I think I have an older school view of music. I almost exclusively listen to music as an album from start to finish. I hate the Spotify-cation of music where everything is playlist after playlist. I buy physical copies of albums on vinyl and listen to them in full.
I say that because one reason I really like Kendrick is because he still makes
albums, not just collections of songs released together. He has five full studio albums and they're all incredibly cohesive projects with a few of them being concept albums that tell a fully developed story from front to back. Because of this, I can understand why removing individual songs and performing 90 seconds of them during a halftime show leaves some people questioning what's so good about Kendrick. He's best when you appreciate his full projects.
As a lyricist he's a great writer. His third album, DAMN, won a Pulitzer. If you go look at the winners of the Pulitzer Prize for Music it's basically all classical composer, pianists, opera singers, and then Kendrick. I think that's a pretty good indication of how complex and layered his music is. He doesn't waste a line when he writes. He'll sew lines together over the course of a song or album to set up a double or triple entendre that references things from earlier in the song, album, or from pop culture or current events.
From a pure rapping point of view he's also just a very skilled rapper. He delivers his lyrics with passion and emotion with great breath control. This is something where you probably have to really understand the genre to appreciate though. Skilled rapping really isn't easy. Throughout his albums he switches up flow, cadence, delivery styles, and plays different characters.
He's truly committed to making art and not just radio friendly music. But when he wants to, he can switch it up a bit and write a radio banger like Not Like Us that stands on its own and is still chock full of complex lyrics you need to listen to 100 times to fully appreciate.