This JMI Deal put together by Barnhart

Dec 23, 2022
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And people say that while entirely omitting that Matt admitted right on the air that the NIL collective he was trying to get inked contractually heavily involved one of his own friends/business partners lol
They’re blatantly lying, of course they’re not gonna acknowledge that. These are the same people who lie and make up rumors about players sleeping with other players girlfriends when they’re disgruntled. Weirdest “fans” on the planet.
 

Skyguyb27

All-American
Feb 12, 2008
4,407
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Your concern is JMI would ruin their credibility as a multibillion dollar company to make more money from one of their numerous clients with Georgia over another one with Kentucky? Why would you assume the worst? What is this based on? Should UK leave the SEC and Nike too because they could try to hurt UK to make more money off of Georgia too or is this uniquely a JMI issue?
You assume you would know if they do it. Since when do you ever blindly trust a company dealing in 100s of millions of dollars with no checks and balances????
 

ZaytovenCat

All-American
Apr 25, 2013
23,522
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I have absolutely no doubt the JMI deal is bad for UK. Mitch put it in place and everything he touches turns to ****.

With that said, Stoops has been *** for several years now and Pope has never proven he can land an elite recruit. So even if JMI weren’t around I don’t it would be a whole lot better. Pope MAY have landed one elite guy by now but that’s about it.

Even still, that JMI deal is going to be an anchor around UK’s neck for the next 15 years. Barnhart is the worst AD in UK history and you’ll never convince me otherwise.
 

ZaytovenCat

All-American
Apr 25, 2013
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Yes. It was a 10 year deal. Extended 15.

The deal is not a problem yet. But it has the potential to be a big problem.

UK has a lot of really big money donors. Most fans have no idea who they are.

UK does not have an NIL problem. We have not been outbid for any player.

This deal affects only the money that the university has control over. They are acting as a de facto GM for those monies. Among many other things.

The private investors, which is where most of the money comes from, are not directly affected by this deal. Yet!! That’s the worry.

I’ll give you an example, a very good friend of mine gives in the area of $5 mil per year.

Almost all in self directed NIL money.

He was approached to just write one check and let them administer it along with the $31 mil the contract earns.

He said he would consider it as long as he had say in where it was spent. He was told he would not have any say. So he passed.

He still spent the money. Maybe not $5 mil but in the ballpark.

There’s nothing wrong with that. The problem comes in that JMI works almost like a clearing house for those private deals.

As far as anyone knows JMI has not stopped any private deals.

But it appears they could. If that were to happen it’s game over.

That’s why this is a terrible contract.

They keep saying that the fear will never happen.

But it only takes one time. Say you have a donor willing to write a $10 mil check. And we have far more of those people than most could ever imagine. But they are told they need to spend it other than where they want? There won’t be a check written at all after that.

Those are things that could have been addressed had they not tied to 15 mote years without an easy out.

But even if that were addressed by addendum it’s still stupid to tie to 15 years when NIL is changing almost monthly.

Yes, it’s nice to assure the university of $31 mil/yr.

But you just can’t tie your hands in a year where you might need more. This may not do that?

But it has the potential to.
Not being outbid for anyone is bull. Dent and Wilson we were for sure outbid on. Wilkerson we were likely outbid on.
 

Forkman

Freshman
Jan 19, 2023
58
59
18
Was told that is why football and basketball can’t get recruits per UK Athletics insider.
Can someone explain JMI deal
I don't know what JMI is and it doesn't matter. You either have boosters with deep pockets who want to see Kentucky win so badly they will outbid our rivals for players or we don't have that. And when you no longer have that you lose hall of fame coaches and hire guys who make crazy excuses way too early whom almost everyone had to talk themselves into when we hired him.
 
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UKBB4Ever

All-Conference
Jul 3, 2025
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Not being outbid for anyone is bull. Dent and Wilson we were for sure outbid on. Wilkerson we were likely outbid on.
We were not. If the staff said they had to have to have a player and money was the only roadblock then the money was there. Choosing to not pay is not being outbid.
 

bnewt

Heisman
May 29, 2001
8,851
11,021
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It’s $$$! Don’t let that $22 million payroll story pull the wool over your common sense!

That story was floated by someone at UK as a distraction from the real truth, and I believe at first some guys on the MBB team were like, WTF, hence the story of locker room drama that occurred shortly afterwards.

UK relies on a couple of big donors, while other programs have secured multiple streams of funding!

Unfortunately, NIL was always going to be UK’s Achilles Heel.
this what I have said from the beginning of this nil crap
The state of Kentucky is one of the poorest states & in no way can compete with wealthy states.
Other than the Crafts, I don't know of a large donor or any business capable of being a large donor.
Yet, Barnhart throws around "lifetime" contracts that destroy UK athletics.
In today's sports world, the AD must be a shrewd business man. Someone that can look outside the normal to raise $.
He just can't keep raising ticket prices......the average fan can not afford to spend $300-$500 for a ball game.
 

bnewt

Heisman
May 29, 2001
8,851
11,021
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Huh? Did you mean to say that Pope went AGAINST toughness and defense?
if that is what they were after...........they did not find the right guys.
they also lost out on some better players for this search of toughness & defense
 

bnewt

Heisman
May 29, 2001
8,851
11,021
113
Not being outbid for anyone is bull. Dent and Wilson we were for sure outbid on. Wilkerson we were likely outbid on.
Wilkerson was a big miss
Wilson was a big miss
so was the kid that went to Michigan........supposedly he was down to UK & Michigan which I had not heard until recently, but I would venture to guess that $ was the deciding factor
 

bnewt

Heisman
May 29, 2001
8,851
11,021
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dent? yes. wilson? no.

with wilson he wanted something pope wasnt willing to provide, he wanted the spotlight and to be the star of a team
wilson should have been given the spotlight.............he is head and shoulders more talented than any one on the team
Pope can not have this attitude. He can not continue to recruit role players and act like they are stars. There are zero
stars on this team & it shows. Unfortunately, I believe it will show that fact against UNC & Gonzaga, with severe thumpings
just like MIchigan State.
 

Ky_Bred_Cat

All-Conference
Dec 28, 2014
2,112
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Well if JMI is also responsible for the fan experience, as stated above, they are failing miserably at that responsibility. Is there no recourse or metrics for underperforming?
 
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CRZ4UK

All-American
Jun 6, 2008
4,541
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The previous JMI deal was signed before NIL. We sold them the rights to our logo and media.
When NIL broke, other schools who owned their rights could allow athletes to negotiate deals for advertising wearing Their schools logo and in their facilities. They are only valued because they play here. But UK athletes could not use the logo in any way. No UK shirt, no link to the university because JMI wanted a crazy amount for that use.
Think I remember it being like 20k to wear a UK shirt in an ad JMI wanted.
That became a problem.
As someone said NIL is changing daily. We don’t own anything of ours. We sold it. What problems will arise?? Who knows.
It’s basically a reverse mortgage. UK can live there. But they don’t own the house they live in.
 
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Bluesbrother

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May 23, 2002
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Yes. It was a 10 year deal. Extended 15.

The deal is not a problem yet. But it has the potential to be a big problem.

UK has a lot of really big money donors. Most fans have no idea who they are.

UK does not have an NIL problem. We have not been outbid for any player.

This deal affects only the money that the university has control over. They are acting as a de facto GM for those monies. Among many other things.

The private investors, which is where most of the money comes from, are not directly affected by this deal. Yet!! That’s the worry.

I’ll give you an example, a very good friend of mine gives in the area of $5 mil per year.

Almost all in self directed NIL money.

He was approached to just write one check and let them administer it along with the $31 mil the contract earns.

He said he would consider it as long as he had say in where it was spent. He was told he would not have any say. So he passed.

He still spent the money. Maybe not $5 mil but in the ballpark.

There’s nothing wrong with that. The problem comes in that JMI works almost like a clearing house for those private deals.

As far as anyone knows JMI has not stopped any private deals.

But it appears they could. If that were to happen it’s game over.

That’s why this is a terrible contract.

They keep saying that the fear will never happen.

But it only takes one time. Say you have a donor willing to write a $10 mil check. And we have far more of those people than most could ever imagine. But they are told they need to spend it other than where they want? There won’t be a check written at all after that.

Those are things that could have been addressed had they not tied to 15 mote years without an easy out.

But even if that were addressed by addendum it’s still stupid to tie to 15 years when NIL is changing almost monthly.

Yes, it’s nice to assure the university of $31 mil/yr.

But you just can’t tie your hands in a year where you might need more. This may not do that?

But it has the potential to.
If it can ... it will. You plan for and expect it. As I said earlier, so much doesn't make sense. Who's benefiting ... WHO, people. Hopefully no specific person but the institution reaps some type of benefit. It all still smells like a load of dukie.
 
Dec 23, 2022
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The previous JMI deal was signed before NIL. We sold them the rights to our logo and media.
When NIL broke, other schools who owned their rights could allow athletes to negotiate deals for advertising wearing Their schools logo and in their facilities. They are only valued because they play here. But UK athletes could not use the logo in any way. No UK shirt, no link to the university because JMI wanted a crazy amount for that use.
Think I remember it being like 20k to wear a UK shirt in an ad JMI wanted.
That became a problem.
As someone said NIL is changing daily. We don’t own anything of ours. We sold it. What problems will arise?? Who knows.
It’s basically a reverse mortgage. UK can live there. But they don’t own the house they live in.
More lies, you can’t name a single school that has a different policy than JMI and UK in regards to using their logo. You have to pay for the use of a school or franchises logo at every program. Kentucky fans are the only fans with an agenda to attack their own program for Matt Jones and lie about it.

They will reply with everything in the book but won’t find a single program, NFL, NBA, or MLB program that allows free use of their trademark that they are legally obligated to protect. Several of you push this same lie. I challenge all of you to find schools that allow free use of their trademark and logo.
 
Dec 23, 2022
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Here is Bama QB Ty Simpson in his Canes commercial. He sure would be a lot more recognizable in his Alabama jersey or shirt. I wonder why there’s no Bama logo here? Surely they don’t have the same policy that evil Kentucky and JMI have.

 
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CRZ4UK

All-American
Jun 6, 2008
4,541
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More lies, you can’t name a single school that has a different policy than JMI and UK in regards to using their logo. You have to pay for the use of a school or franchises logo at every program. Kentucky fans are the only fans with an agenda to attack their own program for Matt Jones and lie about it.

They will reply with everything in the book but won’t find a single program, NFL, NBA, or MLB program that allows free use of their trademark that they are legally obligated to protect. Several of you push this same lie. I challenge all of you to find schools that allow free use of their trademark and logo.
More lies. Schools that owned their logo waived the fee for their athletes and used it as a recruiting tool. Not all, but some. Thing is, they had the option. There were articles everywhere about that. A national chain like Canes No, you want it. Pay. An appearance at a local dealership ya, go ahead.
 
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Kentucky15

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i will just say nothing, but it’s been obvious what Barnhart is for a long time. And many understand it.

Barnhart has hired Gillispie, Joker, made some of the worst contracts I’ve ever seen in sports history. He retained Stoops and paid him like he’s Saban, while allowing a once in a lifetime alumni go to Florida. Didn’t even see it coming. He stood in the way of Calipari, and we don’t even know about Pope. The guy is not here to win and he’s not here for sports decisions. He’s here for something else. It’s time everyone realize that. IMO the general idea is obvious.

Learn what a hatchet man is. The university has turned into a giant landlord and he’s gonna get millions in retirement. He was a very low paid AD, and lots of Kentucky men were worked out over time. It’s just not hard to see the round about going on here I’m sorry. Until he’s gone and we get entirely new leadership who care, we will never be anything. IMO It’s not where they want the money going. It’s why the didn’t want the NIL. They have their goal of what they want and winning big is too costly.

All in my opinion of course, and I’m entitled to it. I will always believe it.
 
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Dec 23, 2022
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More lies. Schools that owned their logo waived the fee for their athletes and used it as a recruiting tool. Not all, but some. Thing is, they had the option. There were articles everywhere about that. A national chain like Canes No, you want it. Pay. An appearance at a local dealership ya, go ahead.
What schools are these that didn’t protect their trademark and allowed their logos to be used for free. Surely you can name them. Where are these articles that were everywhere, surely you can find those too.

I’m not sure why you all claim to be UK fans then make up lies about UK. Is your love for KSR stronger than the program?
 

Kentucky15

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Mar 29, 2013
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More lies. Schools that owned their logo waived the fee for their athletes and used it as a recruiting tool. Not all, but some. Thing is, they had the option. There were articles everywhere about that. A national chain like Canes No, you want it. Pay. An appearance at a local dealership ya, go ahead.
 

CardFanVA

Redshirt
Dec 1, 2025
24
16
2
I come in peace. The JMI deal is limited by the BBNIL Suite:

BLUF: The 15-year term locks Kentucky into a single NIL model, which may offer stability but limit adaptability in a rapidly evolving NIL and revenue-sharing environment.

1. Loss of private collective flexibility: Unlike most schools that maintain independent NIL collectives, Kentucky has centralized all NIL operations under JMI, eliminating external fundraising flexibility.

2.Revenue cap concerns: JMI must fund NIL deals from its partner network and the university’s revenue-sharing budget (starting at $20.6M/year). If an athlete seeks a deal beyond that scope, JMI must find new sponsors—potentially limiting deal size or speed.

3. Media access and innovation: Critics argue JMI has been slow to adapt to modern content trends, which could hinder athlete exposure or creative freedom.
 
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KyCPA2000

Senior
Nov 24, 2007
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I don't know the entire specifics, but it sounds like the deal is based "in theory" of the amount of money the athletic department should generate. Also the wording makes it seem like JMI can veto anyone we try to sign or at least certain NIL deals they could get.

Like hey, we have all of this money ON PAPER.... but when it comes time to negotiate the real NIL deal with basketball and football recruits/portal guys, it could turn into a Lucy holding the football situation and JMI tells us we don't really have that money to give out.

At least I think those are the doom and gloom scenarios some have pointed out. Maybe it isn't really that bad and it will be a good thing for us. It's embarrassing that there is even uncertainty about the specifics on a deal as important as this. The Barnhart Special. No coach worth anything in this era is going to sign up to coach here without some clarity on what the NIL situation is, and they're going to have to explain it to them in much clearer detail than what has been explained to the fans.

Something to keep in mind, though: has any long-term deal that Mitch has negotiated and signed ever worked out for the benefit of UK and BBN? To me, you can't be "the greatest athletics director in UK history" 🙄 and the flagship programs of football and men's basketball be in the same shape (football) or significantly worse shape (men's basketball) than the day you took over. Mitch = The Wizard of Oz. Great smoke and mirrors routine/PR campaign with Lexington media to trick people into believing that he's this great leader when that just isn't the truth.
Mitch is great for the non-revenue sports.
 

KyCPA2000

Senior
Nov 24, 2007
914
987
93
It’s $$$! Don’t let that $22 million payroll story pull the wool over your common sense!

That story was floated by someone at UK as a distraction from the real truth, and I believe at first some guys on the MBB team were like, WTF, hence the story of locker room drama that occurred shortly afterwards.

UK relies on a couple of big donors, while other programs have secured multiple streams of funding!

Unfortunately, NIL was always going to be UK’s Achilles Heel.
Agreed, until congress steps in to cap this stuff UK is at disadvantage particularly in football.
 

Uncle ByeBye

Senior
Nov 17, 2018
277
405
63
I come in peace. The JMI deal is limited by the BBNIL Suite:

BLUF: The 15-year term locks Kentucky into a single NIL model, which may offer stability but limit adaptability in a rapidly evolving NIL and revenue-sharing environment.

1. Loss of private collective flexibility: Unlike most schools that maintain independent NIL collectives, Kentucky has centralized all NIL operations under JMI, eliminating external fundraising flexibility.

2.Revenue cap concerns: JMI must fund NIL deals from its partner network and the university’s revenue-sharing budget (starting at $20.6M/year). If an athlete seeks a deal beyond that scope, JMI must find new sponsors—potentially limiting deal size or speed.

3. Media access and innovation: Critics argue JMI has been slow to adapt to modern content trends, which could hinder athlete exposure or creative freedom.
Good points. Also, since they control UK's collective, they should be pushing and marketing ways to get the average fan involved more.
 
Dec 23, 2022
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I come in peace. The JMI deal is limited by the BBNIL Suite:

BLUF: The 15-year term locks Kentucky into a single NIL model, which may offer stability but limit adaptability in a rapidly evolving NIL and revenue-sharing environment.

1. Loss of private collective flexibility: Unlike most schools that maintain independent NIL collectives, Kentucky has centralized all NIL operations under JMI, eliminating external fundraising flexibility.

2.Revenue cap concerns: JMI must fund NIL deals from its partner network and the university’s revenue-sharing budget (starting at $20.6M/year). If an athlete seeks a deal beyond that scope, JMI must find new sponsors—potentially limiting deal size or speed.

3. Media access and innovation: Critics argue JMI has been slow to adapt to modern content trends, which could hinder athlete exposure or creative freedom.
1. Wrong again. UK doesn’t have a single NIL model. Players can use BBNil Suite, a private collective, private businesses or a collection of them for NIL deals. Fans can give to any collective they want. You right now can even start your own private collective. Im not sure where you’re getting this one NIL model stuff from and why you’re spreading misinformation.

2. NIL and revenue sharing aren’t the same thing. The revenue sharing has nothing to do with NIL and doesn’t limit it in any way.

3. Critics when it’s specifically Matt Jones? He has cried that JMI doesn’t give him the access he wants. Cries about Drew Franklin and Mario whoever not being allowed on the field. This is a Matt Jones issue and the entire reason you all are attacking and criticizing out NIL with lies and made up nonsense.
 
Jul 6, 2025
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The jmi trademarking stuff is whatever and many places use them or something similar in that arena. The nil situation is way different.

Basically jmi absorbed all of uk nil collective money. Instead of some collectives holding money themselves and negotiating deals, now jmi has it all. Plus jmi gets to decide exactly how that money gets spent, at the direction of the ad.

All for an undoubtedly nice fee.

Its patently ridiculous mitch absorbed all that for a fee. Of course we're the only ones because no one else wants to completely cut out their donors because access was the currency.

No doubt Jones' position on this, like everything else, is self serving. He just also happens to be right.
 

CardFanVA

Redshirt
Dec 1, 2025
24
16
2
1. Wrong again. UK doesn’t have a single NIL model. Players can use BBNil Suite, a private collective, private businesses or a collection of them for NIL deals. Fans can give to any collective they want. You right now can even start your own private collective. Im not sure where you’re getting this one NIL model stuff from and why you’re spreading misinformation.

2. NIL and revenue sharing aren’t the same thing. The revenue sharing has nothing to do with NIL and doesn’t limit it in any way.

3. Critics when it’s specifically Matt Jones? He has cried that JMI doesn’t give him the access he wants. Cries about Drew Franklin and Mario whoever not being allowed on the field. This is a Matt Jones issue and the entire reason you all are attacking and criticizing out NIL with lies and made up nonsense.
LoL…that a Card fan understand’s UofK’s NIL better than you. Here is a link to your boy Matt Jones explaining the issues w/ JMI. READ & LEARN😉: https://www.on3.com/teams/kentucky-...ntucky-deal-jmi-pros-cons-nil-commentary-ksr/
 
Jul 30, 2024
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LoL…that a Card fan understand’s UofK’s NIL better than you. Here is a link to your boy Matt Jones explaining the issues w/ JMI. READ & LEARN😉: https://www.on3.com/teams/kentucky-...ntucky-deal-jmi-pros-cons-nil-commentary-ksr/
I literally just read the article and there wasn’t anything concrete there regarding criticisms other than lack of modernity in their media rights distribution and concerns about the fact that the NIL is streamlined into JMI’s structure and that means they dictate guidelines. There was nothing in there that undermined what Verbal Stint said as far as I understood it. I’m not an attorney so understanding legalese isn’t my forte. Can you clarify what you mean, please, so that I understand the distinction you’re making?
 
Dec 23, 2022
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LoL…that a Card fan understand’s UofK’s NIL better than you. Here is a link to your boy Matt Jones explaining the issues w/ JMI. READ & LEARN😉: https://www.on3.com/teams/kentucky-...ntucky-deal-jmi-pros-cons-nil-commentary-ksr/
I’m not a sheep, I’ll think for myself instead of listening to to the source of all the misinformation and lies because he has an agenda. Why do you accept everything you read as fact and refuse to verify the information for yourself? It’s sad that no one can think for themselves anymore and are always like read this other persons opinion and lazily adopt it as your own. Matt Jones could convince 80% of BBN that the Earth was flat. He could say it and it would be accepted as fact.

Once again, none of you can back up any of your lies and BS claims with anything concrete.
 
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Dec 23, 2022
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The jmi trademarking stuff is whatever and many places use them or something similar in that arena. The nil situation is way different.

Basically jmi absorbed all of uk nil collective money. Instead of some collectives holding money themselves and negotiating deals, now jmi has it all. Plus jmi gets to decide exactly how that money gets spent, at the direction of the ad.

All for an undoubtedly nice fee.

Its patently ridiculous mitch absorbed all that for a fee. Of course we're the only ones because no one else wants to completely cut out their donors because access was the currency.

No doubt Jones' position on this, like everything else, is self serving. He just also happens to be right.
There’s that “basically” again. So JMI took the money from private collectives? What authority do they have to just take other peoples money? Where do you people get this stuff from? So Mitch Barnhart absorbed all the private collectives which he has no authority to do for a fee? How much was the fee and who is reporting this fee? Let me guess, it’s just what you heard.

I could have sworn that BBNil Suites just replaced UKs old in house NIL collective Club Blue, now I find out they took private collectives money too. They should be sued because stealing is definitely illegal.
 
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