This JMI Deal put together by Barnhart

[TheKentuckyKid]

I wrote all this it's totally not AI.
What the JMI Deal Is (The Big Card Trade)
Imagine the University of Kentucky (UK) Athletics has a huge stack of valuable trading cards. These cards aren't players; they're things like:
* Ads on the Scoreboard: Putting a company's name up during games.
* Radio Shows: The right to broadcast the games on the radio.
* Logos: Using the famous UK Wildcat logo in promotions.
* Names on Buildings: Letting a company pay to put its name on a stadium (like Kroger Field).
JMI Sports is a company that specializes in selling these cards for the school. UK made a huge, long deal with JMI (worth over $465 million!) where JMI gets to manage and sell all of those valuable trading cards. In return, UK gets a massive amount of guaranteed money to help all of its sports programs.
The deal also says JMI will help UK's athletes get NIL (Name, Image, and Likeness) deals. Think of NIL as a player's own personal trading card—they get paid for using their name and picture in ads.
Why It Might Hurt Recruiting (The Restricted Trading)
The part that worries some people, especially for basketball, has to do with those NIL deals and getting the very best new players:
* Only One Dealer for Big Deals: Kentucky's deal is unique because it makes JMI Sports the main, official place for big NIL deals that use the UK logo or facilities. This is different from a lot of other schools that have private groups (called "collectives") that can go out and find a lot of extra money for recruits.
* Less Flexibility for Recruits: If a star high school player wants a HUGE amount of money for their personal NIL deals, JMI has to find that money from the companies they already work with (like the official UK sponsors). Because UK stopped using a private collective, some people worry JMI might not be as flexible or aggressive at finding the absolute biggest deals as other schools' private collectives.
* Restricting Outside Deals: While players can get deals on their own, the deal gives JMI/UK rules about how those deals can use UK branding. Some recruits might worry that this is too much control over their own brand.
In short: The deal gives Kentucky a lot of guaranteed money and stability, which is good! But by making JMI the sole NIL negotiator for big, school-connected deals, some people think it makes it harder to compete for the few recruits who demand the highest, most creative NIL offers that a separate, fast-moving collective might be able to find.

 

[wildcatknh]

Not sure what the issue with JMI is supposed to be when we allegedly spent "$22 Million" on this year's roster? (Still don't buy that number, but I can definitely believe we spent the most)

Everyone on the current roster was signed and the '$22 million' was already spent several months before the JMI deal was even announced.

 

[Son_Of_Saul]

Here is Bama QB Ty Simpson in his Canes commercial. He sure would be a lot more recognizable in his Alabama jersey or shirt. I wonder why there’s no Bama logo here? Surely they don’t have the same policy that evil Kentucky and JMI have.

Looks like that commercial was made in the 1970s. Terrible production quality.

 

[bigblueinsanity (the real)]

There’s that “basically” again. So JMI took the money from private collectives? What authority do they have to just take other peoples money? Where do you people get this stuff from? So Mitch Barnhart absorbed all the private collectives which he has no authority to do for a fee? How much was the fee and who is reporting this fee? Let me guess, it’s just what you heard.

I could have sworn that BBNil Suites just replaced UKs old in house NIL collective Club Blue, now I find out they took private collectives money too. They should be sued because stealing is definitely illegal.

Mitch didn't get a fee and i never said he did. Jmi is getting a fee though, unless they're just being charitable.

Now that we know who you are, you should remember I agreed with you the jmi trademark stuff was pretty standard. This nil deal is not and its a killer.

 

[Verbal Kint II]

Mitch didn't get a fee and i never said he did. Jmi is getting a fee though, unless they're just being charitable.

Now that we know who you are, you should remember I agreed with you the jmi trademark stuff was pretty standard. This nil deal is not and its a killer.

It’s not a killer, y’all just lie and say that it is. Just like some of yall lied and said other programs allow the use of their logo for free for NIL deals when none do. You’re obsessed with being negative and trashing the program for some reason. Yall have done nothing but make fake allegations and spread lies. None of you even give to NIL but have the nerve to say this NIL deal is a killer. Once again, you can’t say how it’s a killer the same way you can’t back up any of the other false claims.

Tell me more about this JMI NIL fee, how exactly does it work?

 

[BigB|uSoTru]

Maybe we sell some throw back hockey calendars to raise NIL money. Maybe Darby would be willing to help out....

 

[bigblueinsanity (the real)]

It’s not a killer, y’all just lie and say that it is. Just like some of yall lied and said other programs allow the use of their logo for free for NIL deals when none do. You’re obsessed with being negative and trashing the program for some reason. Yall have done nothing but make fake allegations and spread lies. None of you even give to NIL but have the nerve to say this NIL deal is a killer. Once again, you can’t say how it’s a killer the same way you can’t back up any of the other false claims.

Tell me more about this JMI NIL fee, how exactly does it work?

I already told you i agreed with you about the jmi deal on trademark. Its pretty standard. Yet you still try to lump me in with "some of yall" because its the only defense you have.

I have no idea what the fee is. I wasnt in the room. The fee is a secondary issue. The primary issue is the fact control of the money was shifted from the donors to the AD.

With your emotional responses over the years, its very clear you have either a personal or financial interest in jmi or the decision making.

 

[Catlogic1552]

I think I read the JMI deal awards JMI 20% of collected monies and 80% to UK. That’s a big chunk to have such control.

 

[Verbal Kint II]

I already told you i agreed with you about the jmi deal on trademark. Its pretty standard. Yet you still try to lump me in with "some of yall" because its the only defense you have.

I have no idea what the fee is. I wasnt in the room. The fee is a secondary issue. The primary issue is the fact control of the money was shifted from the donors to the AD.

With your emotional responses over the years, its very clear you have either a personal or financial interest in jmi or the decision making.

What are you talking about? No ones money
was shifted, BBNIL Suite absorbed UKs old in house NIL Club Blue. The boosters still have full control over their money and where it goes. They can give to any collective they want, start any collective they want, or directly do NIL deals with players.

LOL at emotional responses coming from the people who are so emotional that they literally make up lies.

 

[Kantucke_rivals]

I cannot believe Mitch Barnhardt is still employed at UK today

Teflon Mitch, just ducking and weaving, with everything bouncing off him.

 

[Verbal Kint II]

Was told that is why football and basketball can’t get recruits per UK Athletics insider.
Can someone explain JMI deal

I was told JMI wouldn’t allow us to make 3s.

 

[BradyJames]

This JMI deal is for 25 years. What the hell lasts 25 years.

Unfortunately, Mitch’s tenure at UK.

That guy is one of the worst.

 

[Stopover]

Try AI when you're asking questions like this...

Key Criticisms​

• Long-Term Commitment in a Volatile Market: The extension locks UK into a partnership until 2040 (a 15-year extension from the previous end date). Critics worry that in the rapidly changing landscape of college athletics, especially concerning NIL and media rights, this long commitment means the university will lack the flexibility to adapt to future market changes or secure better deals.

• NIL Management Concerns: The deal integrates JMI Sports as the direct manager of school-connected NIL opportunities. This is a major point of contention:
  • Limited Athlete Opportunity: There are concerns that linking NIL operations to one single partner could limit competition for athlete deals, potentially reducing the overall pool of NIL money available to athletes compared to a model that allows more private collectives.
• • Finding Revenue for Deals: Critics question what happens if an athlete's NIL demands exceed the amount available through the contract's revenue-sharing budget, forcing JMI to seek additional funds from its existing official partners.
• rs.
  • Past Performance and Access: Concerns have been raised about JMI's track record regarding media access and being "behind the times" when it comes to content and fan engagement strategies. Critics worry that entrusting a significant portion of the university's brand and marketing to a potentially less-than-modern partner for such a long duration is a strategic risk.
• • Potential Conflict of Interest Allegations: Reports have surfaced raising questions about a potential conflict of interest, as a prominent UK Associate Athletics Director, who is a possible successor to the current Athletics Director, is reportedly married to an executive at JMI Sports.

 

[ZaytovenCat]

dent? yes. wilson? no.

with wilson he wanted something pope wasnt willing to provide, he wanted the spotlight and to be the star of a team

Look how dumb of a decision that was.

We were not. If the staff said they had to have to have a player and money was the only roadblock then the money was there. Choosing to not pay is not being outbid.

That’s semantics. Regardless we were outbid.

Either we got outbid or we have a coach who doesn’t have an eye for talent or managing NIL money. The guys that pope let get away because other teams paid more are killing it while we have a roster full of overpaid guys who aren’t producing anywhere near expectations, let alone what they’re getting paid for.

 

[Verbal Kint II]

Try AI when you're asking questions like this...

Key Criticisms​

• Long-Term Commitment in a Volatile Market: The extension locks UK into a partnership until 2040 (a 15-year extension from the previous end date). Critics worry that in the rapidly changing landscape of college athletics, especially concerning NIL and media rights, this long commitment means the university will lack the flexibility to adapt to future market changes or secure better deals.

• NIL Management Concerns: The deal integrates JMI Sports as the direct manager of school-connected NIL opportunities. This is a major point of contention:
  • Limited Athlete Opportunity: There are concerns that linking NIL operations to one single partner could limit competition for athlete deals, potentially reducing the overall pool of NIL money available to athletes compared to a model that allows more private collectives.
• • Finding Revenue for Deals: Critics question what happens if an athlete's NIL demands exceed the amount available through the contract's revenue-sharing budget, forcing JMI to seek additional funds from its existing official partners.
• rs.
  • Past Performance and Access: Concerns have been raised about JMI's track record regarding media access and being "behind the times" when it comes to content and fan engagement strategies. Critics worry that entrusting a significant portion of the university's brand and marketing to a potentially less-than-modern partner for such a long duration is a strategic risk.
• • Potential Conflict of Interest Allegations: Reports have surfaced raising questions about a potential conflict of interest, as a prominent UK Associate Athletics Director, who is a possible successor to the current Athletics Director, is reportedly married to an executive at JMI Sports.

AI just takes available information. All available information is Matt Jones shitting on JMI because he doesn’t have the access he wants and the KSR cult which is 80% of BBN repeating his talking points AKA the critics. Again, none of you can answer specific questions about all the lies you spread. Ironically none of you give a dime to NIL, just spend tons of energy on disparaging and discrediting it.

I’m more into researching and gathering actual facts than relying on AI giving public criticisms.

 

[Verbal Kint II]

Was told that is why football and basketball can’t get recruits per UK Athletics insider.
Can someone explain JMI deal

That’s a shame

 

[UKBB4Ever]

Right now UK does not have an NIL problem. Nor a shortage of NIL monies.

This JMI deal has money people concerned that he could become a problem. But it could also be a good deal?

We are still in the wild, wild west of NIL.

The UK problem with NIL now is how it’s being used. Too much investment in the wrong players. Not enough for the right players. Too much gambling and too much hope.

Basically the same as the basketball team. Lack of direction.

Maybe a GM type position would help?

But, do you want Barney hiring that person? Do you believe they would be allowed to work autonomously?