I'd imagine the data licensing is an avenue that could be expanded greatly since it only got them $571.8 million last fiscal year. If you've never run a Twitter ad campaign before, the amount of hyper targeting you can do for ads is pretty staggering, so you know they have a ton of data on each individual user. Especially when it comes to the interests of users. You don't tell Twitter what you're interested in anywhere in your settings, it's machine learning based on your Twitter activity, and they probably do a ton of off-site tracking of users so they can learn that way too.
And they've never tapped into the e-commerce game either like Facebook and Instagram have, for example. They could rack up hundreds of millions by charging a commission for people to sell goods and services on there.
And they've never tapped into the e-commerce game either like Facebook and Instagram have, for example. They could rack up hundreds of millions by charging a commission for people to sell goods and services on there.