Very interesting. I also see other schools following suite with doing something similar. It only makes sense with the new landscape.
Well I’m glad we’re taking what seems to be unprecedented steps to head it off in some ways and get it under control. Hopefully it ends up being a better positive and a boon for our NIL and recruiting efforts.For those that don't read the article, here is the most important part:
Barnhart and Kentucky spokesman Jay Blanton said the estimated $50 million increase in expenses comes from its expected NIL payments to athletes (likely $20 million to $23 million), an increase in the number of athletic scholarships it awards ($4 million to $5 million), inflation, spending by the school in connection with efforts it can make to assist athletes with outside NIL deal and an expected loss of sponsorship revenue from companies that instead choose to make NIL deals with athletes.
Humble brag here, but I posted this on Friday (I actually know what I'm talking about sometimes):
There is no way that Kentucky can direct $10 million from donors to basketball NIL, another $10 million from donors for football, another $22 million of their annual revenue to revenue sharing and an additional $5 million to the increased scholarship limits and keep their head above water.
In FY24, UK's projected revenue from the K Fund was $32 million. A majority of that $20 million combined NIL is coming from people that usually give that money to the K Fund but are giving to NIL instead, or giving less to K fund than they normally would. Add all of that together and and you're all of a sudden in the hole by $40 to $50 million as an athletic department.
The financial ramifications on big time athletic programs is going to be massive.
OK, all that makes sense. The immediate question I have is it does nothing to change the conversation folks have engaged in the last several years, that we are headed towards a time of "haves and have nots" - and if anything, would seem to emphasize and accelerate that notion. Some schools may be able to find an extra $50 million laying around - many won't. And yes, I know we are already in and have been for some time a period of haves vs have nots, but it feels like we are heading for something more formal, like teams breaking off into their own divisions or something......For those that don't read the article, here is the most important part:
Barnhart and Kentucky spokesman Jay Blanton said the estimated $50 million increase in expenses comes from its expected NIL payments to athletes (likely $20 million to $23 million), an increase in the number of athletic scholarships it awards ($4 million to $5 million), inflation, spending by the school in connection with efforts it can make to assist athletes with outside NIL deal and an expected loss of sponsorship revenue from companies that instead choose to make NIL deals with athletes.
Humble brag here, but I posted this on Friday (I actually know what I'm talking about sometimes):
There is no way that Kentucky can direct $10 million from donors to basketball NIL, another $10 million from donors for football, another $22 million of their annual revenue to revenue sharing and an additional $5 million to the increased scholarship limits and keep their head above water.
In FY24, UK's projected revenue from the K Fund was $32 million. A majority of that $20 million combined NIL is coming from people that usually give that money to the K Fund but are giving to NIL instead, or giving less to K fund than they normally would. Add all of that together and and you're all of a sudden in the hole by $40 to $50 million as an athletic department.
The financial ramifications on big time athletic programs is going to be massive.
No one is making billions of college sports.
NIL aside, it costs a hell of a lot of money to put a team on the field/ court.
UK basketball makes a profit but look what they spend on basketball.
Most D1 basketball programs lose money or barely break even.
College football teams actually lose money traveling to minor bowls .
How much does UK spend annually putting the team up in a hotel the night before a home game?
Bud, they’re already charging as much as they can get away with. That’s capitalism. They’re going to maximize revenue either way. This way the athletes get some of it instead of the house swallowing it all. It will all balance out, I promise.If all of this moves Universities to move into a Pro model, then wait for it, Lexington Center will raise the rent, also to concessions vendors, they prices will skyrocket out of control and such.
This first move is going to be the tip of the iceberg. Average fans more than ever in a few years will not be able to smell the inside of Rupp.
FARRRRRRRRRRRRR BARNEY!Damn you mitch for being ahead of the curve!!!!
Very, very few imo. I just cannot see a university president and BOT agreeing to take General university funds to pay athletes. Maybe they will subsidize some to get started and then back off to nothing a few years later, but even that would be a stretch for most universities.For those schools that already need and get support for the athletic department from the general university funds, are these schools going to provide the millions for the athletes going forward?
I think you will see something similar to the late 70’s when Division I split into IAA (now FCS) and IA (now FBS).OK, all that makes sense. The immediate question I have is it does nothing to change the conversation folks have engaged in the last several years, that we are headed towards a time of "haves and have nots" - and if anything, would seem to emphasize and accelerate that notion. Some schools may be able to find an extra $50 million laying around - many won't. And yes, I know we are already in and have been for some time a period of haves vs have nots, but it feels like we are heading for something more formal, like teams breaking off into their own divisions or something......
Also look for the same thing AR is doing raise your donation level for your season ticks.If all of this moves Universities to move into a Pro model, then wait for it, Lexington Center will raise the rent, also to concessions vendors, they prices will skyrocket out of control and such.
This first move is going to be the tip of the iceberg. Average fans more than ever in a few years will not be able to smell the inside of Rupp.
For those that don't read the article, here is the most important part:
Barnhart and Kentucky spokesman Jay Blanton said the estimated $50 million increase in expenses comes from its expected NIL payments to athletes (likely $20 million to $23 million), an increase in the number of athletic scholarships it awards ($4 million to $5 million), inflation, spending by the school in connection with efforts it can make to assist athletes with outside NIL deal and an expected loss of sponsorship revenue from companies that instead choose to make NIL deals with athletes.
Humble brag here, but I posted this on Friday (I actually know what I'm talking about sometimes):
There is no way that Kentucky can direct $10 million from donors to basketball NIL, another $10 million from donors for football, another $22 million of their annual revenue to revenue sharing and an additional $5 million to the increased scholarship limits and keep their head above water.
In FY24, UK's projected revenue from the K Fund was $32 million. A majority of that $20 million combined NIL is coming from people that usually give that money to the K Fund but are giving to NIL instead, or giving less to K fund than they normally would. Add all of that together and and you're all of a sudden in the hole by $40 to $50 million as an athletic department.
The financial ramifications on big time athletic programs is going to be massive.
The Ohio State situation is that they went into the red $38 million. I'm assuming they will cover all of that in reserves, but you can only do that so many times before you drain the bank.There was an article about Ohio St winning the
Football title but showing debt or financial loss as an Ath Dept
Is this the same type thing you're noting here?
Makes sense/.hadn't occurred to me
University funding is very hard for me to understand
For those schools that already need and get support for the athletic department from the general university funds, are these schools going to provide the millions for the athletes going forward?
Very, very few imo. I just cannot see a university president and BOT agreeing to take General university funds to pay athletes. Maybe they will subsidize some to get started and then back off to nothing a few years later, but even that would be a stretch for most universities.
Trev Albert’s, Texas A&M AD, said it best…College athletics doesn’t have a revenue problem, it has a spending problem.
UK currently pays the following to the university:I think UKAD has actually helped pay University bills.
However, most ADs probably are not in that kind of position.
Not going to argue that the Uni side should pay athletic bills, but we all know they blow a lot of money on all sorts of BS.
Done.