While overly long, the piece makes sense. To me, it just underscores why universities would do well to continue to foster the decades-long relationships they have had with season ticket holder families by keeping prices attainable. As ticket revenue became a smaller and smaller percentage of overall college football revenue (compared to TV revenue divvied up by the conferences), the schools could have decided that they weren't going to try to squeeze every last dime of revenue from their in-person fans. But, for the most part, they didn't. Ticket prices escalated, concession and parking prices escalated, and attendance dropped. Standard seating is now being replaced in most stadiums by premium seating which is often purchased by corporate entities with no real loyalty to the team. At the same time, conference realignment means that teams are traveling farther for road games, choosing national matchups that appeal to TV viewers over closer regional opponents that make for an easy road-trip for fans (which means 6000 - 8000 visiting fans aren't helping to fill your stadium or stay in your town).
If the premise of the piece is correct and the TV revenue will dry up considerably, how easy will it be to lure all those former season ticket holders back?