The thread noting that season ticket sales are down 14% from last year got me to thinking about why I gave up my season tickets in 2010 after purchasing season tickets since Commonwealth Stadium opened and why it is unlikely that I will purchase season tickets in the future.
I have been a FB-first, enthusiastic fan since I saw my first UK game in old Stoll Field in the early 60s. I consider myself an "ordinary" or typical UK fan in the sense that until I retired I was a middle class wage earner.
For the 2003 season I paid $549 for two tickets (lower level, 11 rows up, 5-yard line) and a parking pass. By 2010 my ticket cost had increased to $993 for two tickets and half of a parking pass. If I had continued to purchase tickets my cost this year would be $1460 for two tickets and half of a parking pass. My friends, that's a 165% increase or about 8% per year compounded annually. Inflation during that same period has been in the neighborhood of 2 to 3% with wage increases somewhat below the inflation rate. THANK YOU MITCH BARNHART!!!!!
During that same period of time the OOC schedule has been watered down with another Popcorn State team replacing Indiana. THANKS AGAIN MITCH!!!!
During that same period facilities for the "ordinary" fan have increased marginally, if at all, and parking is much more of a hassle. ANOTHER SHOUT OUT TO BARNHART!!!!
Most importantly, during that same period of time the quality of the on-field product though up and down has remained essentially stagnant, though the number of blowouts has increased considerably. ANOTHER HIGH-FIVE TO OUR AD OF THE YEAR!!!!!!!
In summary, we "ordinary" fans have experienced:
(1) an increase in ticket prices that rivals the cost increases of health care
(2) a further watering down of the schedule
(3) essentially the same facilities and less convenient parking
(4) a stagnant, arguably declining, on-field product
It should not be a surprise that we "ordinary" fans are staying home in increasing numbers.
P.S. Though I haven't taken time to do any research, I expect UK, other than the stagnant on-field product, is probably typical of FB programs on the major college scene, many of which are also experiencing declines in ticket sales and attendance.
I have been a FB-first, enthusiastic fan since I saw my first UK game in old Stoll Field in the early 60s. I consider myself an "ordinary" or typical UK fan in the sense that until I retired I was a middle class wage earner.
For the 2003 season I paid $549 for two tickets (lower level, 11 rows up, 5-yard line) and a parking pass. By 2010 my ticket cost had increased to $993 for two tickets and half of a parking pass. If I had continued to purchase tickets my cost this year would be $1460 for two tickets and half of a parking pass. My friends, that's a 165% increase or about 8% per year compounded annually. Inflation during that same period has been in the neighborhood of 2 to 3% with wage increases somewhat below the inflation rate. THANK YOU MITCH BARNHART!!!!!
During that same period of time the OOC schedule has been watered down with another Popcorn State team replacing Indiana. THANKS AGAIN MITCH!!!!
During that same period facilities for the "ordinary" fan have increased marginally, if at all, and parking is much more of a hassle. ANOTHER SHOUT OUT TO BARNHART!!!!
Most importantly, during that same period of time the quality of the on-field product though up and down has remained essentially stagnant, though the number of blowouts has increased considerably. ANOTHER HIGH-FIVE TO OUR AD OF THE YEAR!!!!!!!
In summary, we "ordinary" fans have experienced:
(1) an increase in ticket prices that rivals the cost increases of health care
(2) a further watering down of the schedule
(3) essentially the same facilities and less convenient parking
(4) a stagnant, arguably declining, on-field product
It should not be a surprise that we "ordinary" fans are staying home in increasing numbers.
P.S. Though I haven't taken time to do any research, I expect UK, other than the stagnant on-field product, is probably typical of FB programs on the major college scene, many of which are also experiencing declines in ticket sales and attendance.