This might be a separate thread but the discussion has me wondering about college basketball revenue and the Duke example. And which is the best revenue model to chase.
Arena revenue, merchandise sales and television revenue. Which moves the revenue needle most, and most impacts the others?
Duke shares conference television revenue. But, outside of conference they do a bit of traveling to typically play one major opponent and a three game tournament on national television. So, four games where Duke gets a cut of the revenue in a much larger arena than is on campus at Durham. And, I have to believe, the network chips in to secure Duke for the advertising draw.
Air travel instead of bricks and mortar. And the national television exposure is self perpetuating help in making the school a top three draw for recruits.
Which generates gobs of merchandise sales which Duke does next to nothing to support. Millions each year dropping to the bottom line. Sold by national television exposure.
And then they play in a little arena which is always sold out. In this case, the arena is less about the direct revenue opportunity and much more about the brand. An environment in which recruits want to play and want to be seen on national television playing in.
All the above is stating the obvious, I know. NU is not Duke and probably will never be (or that kid from jersey would have signed). But which model is better in the near term and the long term.
Having been to more NU games than I can count which are so empty of fans that you can literally walk down to the scorer's table and ask, "how many rebounds does Shurna have...", I'm not clear what NU would be chasing with more seats. Provide more access to fans? NU fans don't have a big problem getting in or getting seats. The extra seats would be for Purdue and Illinois fans. Improve the brand, empty seats and opposing fan chants do not help signal to the world that NU basketball is a thing. Revenue? Not sure it makes that much of a difference.
For the near term, the small arena may be more than fine. If the team can trend up in terms of play and recruiting, the smallness can be a real asset. It's good for television which is good for recruiting. In time, that might drive more revenue.