Yeah, it does not work. I put on my tinfoil hat and came up with the following conspiracy theory: WJOL advertises the game to get people interested. People are unable to watch the game when they go to the WJOL website. Frustrated, those people try to watch the game on the cube. The cube charges people to watch the game. Part of the proceeds to watch the game go to Providence. What it the tie-in? It is a fact that the sports director at WJOL is a huge Providence guy.
Tinfoil hat now removed.