In addition to really poor production on the field, Dawson did not help his cause by being a prick to the media. If you are lighting up the scoreboard, you can get away with that, if not, you look like a thin skinned jerk. Even when things are going bad, there is such a thing as professionalism, which you would like the coaches who represent your university to show in public.
Further, just yesterday, Stoops said in the LHL that he wished P. Towles well and that he had the ability to "play on Sunday". Well, why then was he unproductive in his 4th year, and ultimately benched for an unproven freshman, who proved even less productive? And now we don't even have Towles as an option next year, whoever the OC is.